Directing the strategic product vision and design for a global portfolio across Urban Mobility, Defense, and Intelligence.

REVENUE MANAGEMENT:

Overseeing a SaaS revenue ecosystem for the Umo Mobility platform, managing $6.5B+ in account-based fare collection and processing 24 billion annual transactions for 400+ cities.

AI INNOVATION:

Leading the integration of Generative AI and Computer Vision into FEnX Fare Gates to automate real-time fare evasion deterrence and operational safety.

DEFENSE & XR:

Spearheading interaction design for TETHYS (AI Orchestration) and high-stakes AR/VR air combat training systems.

LEADERSHIP:

Managing a cross-functional global team of 56+ members across the US, Germany, and India, aligning long-term roadmaps with C-Suite priorities.

Defined the end-to-end product strategy and GTM for an AI-centric educational ecosystem.

0-to-1 LAUNCH:

Spearheaded the development of HAWR Learn, an AI-powered reading tutor, moving from conceptualization to market-ready product.

PRODUCT INNOVATION:

Directed the integration of voice recognition and personalized learning paths to enhance user engagement.

STRATEGY:

Conducted market research and competitor analysis to define the MVP roadmap and pricing strategy.

Led high-impact design strategies for complex enterprise solutions and multi-platform consumer apps.

USER-CENTRIC STRATEGY:

Conducted extensive user research, ethnography, and usability testing to drive data-informed design decisions.

DESIGN SYSTEMS:

Architected scalable Atomic Design Systems that reduced development hand-off time by 25%.

STAKEHOLDER MANAGEMENT:

Collaborated directly with international clients to translate business requirements into high-fidelity interactive prototypes.

Skills: User Research · Information Architecture · Wireframing · Atomic Design Systems · Enterprise UX · Responsive Design · Prototyping · Design Strategy · Visual Communication · Client Management

Owned the complete digital transformation and brand identity for a leading cybersecurity firm.

0-TO-1 ENGINEERING:

Built the company’s main website from scratch, overseeing the entire lifecycle from Information Architecture (IA) to frontend deployment.

BRAND AUTHORITY:

Positioned the brand as a leader in the security space through a high-trust, technical UI/UX overhaul.

PERFORMANCE:

Optimized the site for speed and SEO, resulting in a significant increase in organic lead generation.

Skills: Digital Transformation, Brand Identity, Full-Cycle Web Development, Cybersecurity UX, SEO Strategy, Information Architecture, Frontend Alignment, Brand Positioning.

Led end-to-end design execution for global SaaS products, focusing on marketplace dynamics and user retention.

PRODUCT OWNERSHIP:

Partnered as Design Team Lead to architect a comprehensive "Everything-as-a-Service" (EaaS) global marketplace, managing the end-to-end delivery of the full-suite SaaS platform.

SAAS ECOSYSTEM ARCHITECTURE:

Directed the design and execution of a complex three-sided ecosystem, including Customer Ordering Apps, Driver Logistics/Dispatch Tools, and Business Owner Dashboards.

MEASURABLE GROWTH:

Spearheaded the redesign of core checkout and onboarding flows, resulting in a 25% increase in user engagement and retention across the global platform.

STRATEGIC GTM & MIGRATION:

Led the strategy and design for specialized merchant migration tools, enabling thousands of businesses to seamlessly transition from Shopify and Wix into the Ordering.co ecosystem.

MULTI-PLATFORM UX:

Oversaw the design for Ordering Kiosks and automated dispatching interfaces to bridge the gap between physical retail and digital logistics.