Specializes in mixed-material embellishments for greeting cards and gift packaging. Brings together creative vision and technical precision to develop innovative, production-ready designs. Works across a wide range of materials, including textiles, acrylic, gems, embroidery and more, to create unique tactile elements that elevate card designs. Builds detailed production files in Adobe Illustrator and Photoshop, selects and matches colors using Pantone guides, and collaborates with overseas vendors to ensure design accuracy and manufacturability. Regularly partners with art directors, creative directors, illustrators, and product development teams to meet creative goals while staying within strict cost and material constraints. Balances problem-solving, creativity, and cross-functional communication. Leads the review of physical samples to ensure quality and consistency from concept through final production.

Creates initial product concepts for on-trend gift items for sale at retail level, including drinkware, tote bags, home decor, jewelry, kitchen goods and stationery. Designs graphics and products while driving overall art direction for Faithworks gift brand with $3M in annual revenue. Works within complex budgets across multiple departments and vendors. Assembles concept review presentations with product renderings for approval from brand directors. Creates detailed spec sheets for factories. Reviews, provides feedback and approves product samples. Produces 500+ page biannual catalog, including styling and directing product photo shoots, layout, pagination, and proofing. Conducts pre-production planning, tight printer production scheduling, and communicating with outside vendors. Continues all graphic designer duties.

Designed products based on creative briefs provided by brand managers, while proactively problem solving and offering design input. Scoured market for demand, built new concept traits, gained approval by owners and directors. Collaborated with Brand Manager ensuring consistency and impact. Created packaging files and die-lines for new product. Edited photography for use in catalogs and various marketing materials. Produced graphics for social media and e-commerce marketing; designed website layout concepts. Designed and prepared large-scale art for showrooms.

Redesigned company logo, refreshed products, and constructed new production files for overseas vendors. Collaborated and brainstormed creative ideas with company owners.