# Brenno Baldo > Principal Product Designer at Coursera Location: San Francisco, California, United States Profile: https://flows.cv/brenno You can visit my online portfolio at http://www.brennobaldo.com. I’m a product designer who loves to analyze complex problems and develop user-centric value-driven solutions. I am skilled in interaction design, prototyping, conceptualization, storyboarding, and research methodologies. I’m currently working as a Senior Product Designer at Coursera's Enterprise team, helping define the product strategy and translate it into value-driven solutions for multiple target audiences and across multiple platforms. ## Work Experience ### Principal Product Designer @ Coursera Jan 2023 – Present | San Francisco Bay Area ### Staff Product Designer @ Coursera Jan 2019 – Jan 2023 | San Francisco Bay Area ### Head of Product Design @ Lobster Ink Jan 2016 – Jan 2019 | Amsterdam Area, Netherlands Drive the strategic design vision and coach design thinking while collaborating with product owners (dev team) and product managers; Grow and guide a team of product designers, UX researchers and graphic designers to produce user centered solutions across our suite of mobile/web apps that target both our enterprise and consumer clients; Create and maintain a dynamic design system that is used across all mobile/web products; Take brand, user needs and technology ecosystems into account while framing problems and finding solutions that generate business value; ### Product Design Lead @ Lobster Ink Jan 2015 – Jan 2016 | Amsterdam Area, Netherlands - Translate business requirements into product design decisions while considering the underlying business cases and overall company's business strategy; - Lead the product design team on projects that span multiple platforms, products, and brands, to create customizable solutions that can be used by multiple clients/brands; - Educate and advocate design thinking and user centered design approaches to product development; - Create and maintain a modular design system using atomic design principles; ### UX Design and Interactive Infographics Instructor @ Academy of Art University Jan 2012 – Jan 2017 | Online Instruct graduate students while they refine their final thesis project's user interface through iterative usability evaluation. Provide students with guidance in producing their final review deliverables: interactive prototypes, schematics, style guide, user journey video or diagrams, testing results, review presentation, resume and portfolio. ### Usability Lab Coordinator @ Academy of Art University Jan 2011 – Jan 2012 Helped current students developing and performing usability tests, including test planning, task writing, conducted cognitive walkthroughs, brainstorm sessions, card-sorting and other information architecture development techniques, as well as overview of lab operations. ### Senior User Experience Designer (Contract) @ Emark. Jan 2015 – Jan 2015 ### Senior User Experience Design Lead @ Qberhood Jan 2014 – Jan 2015 Qberhood is a young and dynamic global technology company with a focus on helping organizations become truly ‘People Connected Companies’, by offering user friendly, state of the art Social Media Management tools and services. I happily joined the company to lead the user experience design for the application. The role included: - Drive UX strategy and execution across all platforms (including mobile, and desktop), following user-centered design principles; - Develop and maintain a UX roadmap to guide designers, developers and product management in planning for and implementing the company's vision; - Make tough UX calls and tradeoffs based on issues and risks that arise during development cycles ensuring experience integrity is persisted while still meeting tight deadlines; - Prioritize features based on customer value and relevance to the market; - Guide product development through iterations (measuring user behavior/engagement and acting upon results). ### Senior User Experience Designer @ TripAdvisor Jan 2013 – Jan 2013 | Newton, MA & Amsterdam, The Netherlands - Work at a senior position within a cross-functional team at TripAdvisor's vacation rentals division, including front and back end developers, product managers, and an analytics team; - Convert product development projects into user centered designs based on available metrics and user research. - Deliver high definition visual flows, visual specifications, graphical assets and presentations; - Establish and maintain UI consistency across all applications (web and mobile) and projects. ### Freelance @ Graphic & Web Designer Jan 2002 – Jan 2012 ### User Experience Designer @ iManageRent Jan 2009 – Jan 2010 - Worked at this startup along its founder for the first year of its existence identifying its target audience and their main needs and goals, and later translating those needs into task flows and the functionalities necessary to accomplish those goals. - After building an initial wireframe prototype I also worked at the initial (beta) version of the visual design. - Worked closely with the development team on the first stages of the application's development. - Developed scenarios, navigational structures, site-maps, user flows, high-fidelity mock-ups, interaction models, functional templates, and prototypes. ### Graphic Designer @ Digital Mania Jan 2005 – Jan 2007 My job consisted of managing print and production design projects for Fortune 500 companies such as Wells Fargo, Deloitte Consulting, Accenture, Price Waterhouse and Cooper, Charles Schwab, among others. I was also in charge of coordinate projects to ensure consistency with clients’ standards and guidelines, working with clients to ensure deadlines and budgets are met. ### Graphic & Web Designer @ AntonioMartins.com Jan 2004 – Jan 2005 - Created brand identity for Interior Design firm including logo and stationary. - Created and developed web site. - Developed various collateral pieces such as flyers, business cards, brochures, postcards. - Created trade show signage and booth display. - Assisted with print production. ## Education ### MFA in Web Design & New Media Academy of Art University ### Associates in Graphic Design University of California, Berkeley ### Bachelor in Business Administration Universidade Federal do Espírito Santo ## Contact & Social - LinkedIn: https://linkedin.com/in/brennobaldo - Portfolio: http://live.brennobaldo.com/ --- Source: https://flows.cv/brenno JSON Resume: https://flows.cv/brenno/resume.json Last updated: 2026-04-13