I lead the design of Spotify Manage, the B2B access platform that centralizes and streamlines the way businesses interact with Spotify.

Designing tools and experiences that defend the Etsy marketplace, improve internal Etsy support workflows, and help Etsy customers proactively resolve their issues.

Work featured in the Word Trademark Review: https://www.worldtrademarkreview.com/article/inside-etsys-new-ip-portal

Xandr merged with WarnerMedia in 2020.

• Led multiple squads focused on “trader experience” workflow improvements; managed the planning of sprints, grooming, prioritization, and retrospectives.

• Shipped a suite of bulk editing tools allowing users to update a number of their orders at once, exponentially reducing the time it takes for users to complete their tasks.

• Led the research and ongoing design of a troubleshooting tool that gives users deep insights into their order performance and allows them to optimize underperforming orders.

• Designed multiple workflow optimization features including: the grouping and tracking of multiple geographic targeting parameters, streamlining the complex order duplication process, and rearchitecting the navigational experience across all pages.

• Researched and redesigned the set up and monitoring workflows for users of our buyer product; led multiple design sprints involving various stakeholders like product managers and users.

• Contributed to the planning, reskin, and redesign of our flagship trading platform into a buyer-specific product.

Awards: 2020 Audience Engagement & Experience Winner for New Product or Launch, Xandr Invest

AppNexus was acquired by AT&T in 2018, and merged with other AT&T business units to form Xandr, the advertising and analytics division of AT&T.

• Led the user experience design practice for major pharmaceutical and healthcare accounts

• Developed sitemaps, user flows, and content matrices for complex pharmaceutical websites

• Wireframed and prototyped responsive websites using Sketch and Invision

• Created a scalable design system to improve consistency of artifacts and deliverables across the experience design discipline

Select Clients: GlaxoSmithKline, Sanofi, Indivior, Amarin

• Conducted user research on the file management and organizational behaviors of 11 Bloomberg users through semi-structured interviews and contextual inquiry

• Identified file management user types and major workflows to create clarity around Bloomberg file management behaviors

• Designed a file management system that supported the accessing, sharing, and organizing of files for the unique behaviors of Bloomberg users

• Collaborated with engineers, product managers, and designers to design a technically feasible, business-oriented, and user friendly product

• Produced annotated wireframes for various applications, websites, and platforms

• Performed heuristic evaluations to identify usability issues in web and mobile applications

• Created strategy documents including journey maps, sitemaps, and style guides

• Oversaw the development of testing scripts for user and concept testing

• Built robust, test-ready prototypes with Axure, Invision, or iRise

• Utilized existing design systems to create high-fidelity visual compositions

• Collaborated and interfaced with clients daily to ensure client satisfaction and successful completion of project deliverables

• Enhanced internal communication by championing the adoption of Slack

Notable clients: Wells Fargo, BlackRock, Charles Schwab, Silicon Valley Bank, TIAA

• Tracked all outbound marketing campaign activity via Salesforce and Excel

• Supplied the sales team with 25+ marketing qualified leads per week

• Collaborated with Sales Operations to synchronize across sales and marketing initiatives

• Developed the outbound marketing campaign process

• Sourced over 500 marketing qualified leads for outbound marketing and sales campaigns

• Prepared and imported data lists into Marketo for data normalization and de-duplication

• Implemented client revenue data into proprietary applications based off project requirements

• Configured and validated ETL processes from multiple data sources

• Maintained analytics and alert mechanisms related to data and analytic services

• Periodic data validation of reports and analytics (daily, weekly, and monthly)

• Monitored key application performance (system monitor and other utilities)

• Managed the ERP system NetSuite through customizations, imports, and data management

• Troubleshot order processing errors to guarantee customer satisfaction

• Automated business processes to support the workflow of business operations

• Performed desktop administration for a team of 15 users through Windows Active Directory

• Provided outstanding technical support to customers utilizing the Kayako ticketing system