I thrive working in environments where software development, data analysis, and team leadership intersect. I've worked with organizations from startup teams to bootstrapped SMBs, all the way up to public companies at enterprise scale.
2022 — Now
Design, develop, and ship product discovery features for the main e-commerce site using TypeScript, Node.js, React / Next.js, NestJS, and GraphQL
Improve site speed, Core Web Vitals, accessibility, and reliability by refactoring legacy components, optimizing data fetching in the critical rendering path, and tightening observability around key customer journeys
Lead cross-functional efforts with product, design, and marketing stakeholders to align work around measurable outcomes in conversion rate and user engagement metrics
Contribute to technical direction on architecture, coding standards, performance best practices, and rollout strategies for new features
Onboard and mentor engineers through code review, pairing, and leading workshops on in-depth programming topics such as web performance optimization and AI agent use
2020 — 2022
Remote
Built high-performance e-commerce frontends as progressive web apps for retail brands using React, Next.js, Node.js, and a serverless delivery platform, resulting in a 7% increase in revenue per user (RPU) for a fashion retailer
Implemented custom middleware integration to expose legacy IBM / HCL Commerce sites via modern REST APIs, enabling modern functionality without replatforming
Designed and implemented analytics tagging and data flows for enterprise brands using Google Analytics 360, Adobe Analytics, and similar tooling
Analyzed performance bottlenecks and Core Web Vitals for client sites, recommending and implementing changes that improved user experience and revenue impact
Delivered client-facing training on site speed, Core Web Vitals, and analytics best practices for engineers, marketers, and executive stakeholders
2012 — 2022
Consulted with e-commerce and early stage clients on full-stack web development, performance tuning, and growth strategy
Built and optimized storefronts and landing pages on platforms such as Shopify and WordPress, with a focus on speed, conversion rate, and long-term maintainability
Implemented data pipelines and scripts in Python and PHP for ETL of marketing data from sources like Google Ads, Google Analytics, and Facebook
Managed PPC and SEM campaigns, earning Google Ads Partner status and helping clients grow revenue while improving efficiency of ad spend
Designed and maintained a Twitch data integration used by esports teams and streaming brands to inform talent acquisition, sponsorship negotiations, and streaming platform agreements
Colorado Springs, Colorado Area
Architected and built a custom B2B marketplace platform on AWS using Laravel and Vue.js, integrating with Stripe, Twilio, and SendGrid for payments, messaging, and notifications
Created go-to-market search marketing strategy that resulted in thousands of of space owner and renter signups across 30 states
Designed and executed growth strategy for paid social campaigns that gained supply-side users at 80% lower cost per acquisition (CPA) than public commercial real estate marketing benchmarks
Hired and managed cross-functional team members and contractors including designers, content creators, software engineers, and customer success, establishing lightweight processes for planning and delivery
Rockwall, TX
Designed and built custom warehouse and order-management software for 10% of the cost of off-the-shelf solutions
Managed local and remote teams and vendors to deliver site enhancements, catalog updates, and integrations with internal systems and third-party services
Led projects to modernize and extend the legacy e-commerce platform, while improving conversion rate and average order value (AOV)
Directly managed a Google Shopping campaign, growing it to a $1M annual run rate and the highest return on ad spend (ROAS) in the company within the first 12 months
Collaborated with operations, customer service, and leadership to prioritize roadmap items that reduced friction for both customers and internal users
Education
2008 — 2011
Charis Bible College
Certificate
2008 — 2011