Defined and launched a 0→1 Sales AI companion, introducing agentic capabilities such as pre-call preparation, real-time note capture, summarization, and automated follow-ups to increase seller productivity.

Established the design strategy for Connectivity, unifying communication channels and streamlining advertiser workflows across Ads Manager, Facebook, and WhatsApp Business.

Built the Sales and Marketing Intelligence design identity and system foundations, including brand, design assets, and documentation to support cross-team consistency and scale.

Improved seller onboarding and product adoption through new guidance systems and discovery experiences.

Led cross-functional usability reviews and platform improvements across key sales tools including navigation, client interaction, and calling workflows.

Mentored designers and strengthened collaboration across product, engineering, and research teams.

Crafted design systems with a focus on accessibility and craftsmanship, ensuring inclusive and high-quality user experiences.

Directed design strategy for Native iOS, Ads, Retail POS, and eCommerce Store teams, emphasizing craftsmanship.

Recruited and onboarded product design team, including designers, researchers, and managers.

Led systems design, enabling cross-functional teams with robust component libraries for streamlined development.

Conducted UX research through in-person and unmoderated testing to optimize user experience.