Lead end-to-end creative and technical work across design, production, and tooling, often embedded in real client workflows from concept through delivery.

Build and maintain internal tools and lightweight systems to support content production, publishing, and iteration across web, photo, and video projects.

Directed a full rebrand for Artisan Barber, spanning identity, packaging, digital presence, and content systems. The work emphasized cohesion across touchpoints and resulted in increased foot traffic and social engagement.

Operate as a strategic partner on media, design, and content decisions, helping clients make choices that balance speed, clarity, and creative judgment.

Collaborate closely with clients and partners across advertising, media, and culture to deliver work that ships under real constraints without flattening taste.

Selected clients: Artisan Barber, FOHR, Fusion (JP), Superfly X, Callidus Guild, Common Living.

Built and maintained the core backend systems for Cent Pages, an NFT publishing and marketplace product, supporting rapid growth and high-volume creator activity at launch.

Owned infrastructure and deployment workflows end to end, focusing on reliability, scalability, and fast iteration during periods of heavy usage and product change.

Designed cloud and CI/CD systems that reduced deployment friction, increased release frequency, and allowed the product team to ship and adapt quickly under real-world demand.

Worked closely with product and design to translate evolving requirements into stable systems without slowing creative or publishing velocity.

Led photo and video production across campaigns, working closely with product, marketing, and leadership to ship content on a consistent cadence.

Owned end-to-end production workflows, coordinating shoots, post-production, and distribution under tight timelines.

Partnered directly with the CEO and internal teams to align content strategy with product and brand goals.

Produced recurring editorial and documentary-style series, contributing to audience growth and a steady publishing rhythm across platforms.

Operated inside a high-velocity content environment, balancing quality, speed, and iteration across multiple concurrent projects.

Founded and led an independent digital publication focused on underrepresented artists, spanning editorial, design, and community-building.

Directed end-to-end publishing workflows across ideation, sourcing, production, and distribution for themed issues.

Built internal systems for managing writers and contributors, streamlining production cycles and improving consistency across releases.

Developed and moderated an online community around the publication, experimenting with live programming and continuous publishing formats.

Built internal systems and documentation to support property operations, improving coordination across teams and reducing response time and operational friction.

Designed and implemented lightweight internal tools to streamline communication between departments, contributing to meaningful cost savings and faster turnaround times.

Produced early brand and content campaigns that helped define Common’s voice and positioning, balancing storytelling with real-world constraints.

Worked at the intersection of operations, product, and content, translating user and tenant needs into tools, workflows, and creative outputs that improved participation and retention.