Innovating cellars and wineries for winemakers through product design and user research 🍷

Volunteer group of developers, designers, data geeks, and citizen activists who use creative technology to solve civic and social problems.

I provide advice and guidance around User Experience Design & Research for folks looking to transition into this field.

Provided design, usability research, and accessibility audits for call center supervisors to ensure their data was visible, delightful, and actionable. Full-stack design responsibilities for Dialpad AI’s Contact Center as a Service (CcaaS) track

Led design for Dialpad Business Intelligence (historical reporting). Drove project from pilot to release. Increased DAU by 88% over 3 months, saved users hours of manual calculations per week.

Collaborated frequently alongside product and engineering to ensure requirements, technical details, and designs were aligned. Collaborated with content, marketing, sales, and customer support to drive adoption.

Conducted and synthesized quant + qual insights for user research and discovery efforts on analytics. Leveraged insights to affect strategy, reduce friction, identify e2e opportunities, and build a shared empathy for supervisor drivers and pain points.

Scoped projects to identify risk, advocate for additional resourcing, and mentor designers as we brought them into the track.

Led UX for a new growth product, connecting prospects with planners to build trust, foster financial security, and grow NCI.

Brought an online scheduling experience from a small pilot to release, delivering a 10% Set Rate lift.

Led accessibility efforts to hit targets for WCAG 2.1 AA compliance. Implemented a strategy to track, prioritize, and solve accessibility issues reducing critical errors by 100% for the public website in 4 weeks.

Co-led baseline usability efforts on the prospect experience, presenting quant and qual insights to inform resourcing and roadmap discussions for FY22.

Represented UX during an agile transformation workshop series, and mentors other designers.

Identified gaps in EFE’s design system, and crafted new components.