We augmented the PDE team at Plato.Systems to create an MVP product using data from their tagless activity tracking sensor and Machine Learning technology. Defined product roadmap and designed screen prototypes of future product experiences. Gained insights from product demos with Innovation Leaders manufacturing companies.

Co-created Forge Intelligence, a first-of-kind product to monetize Private Market trade data; Designed dashboards, data visualizations, first-time user experience, and many other features; Collaborated with Data Analysts to emphasize data insights and interactivity in the application

Lead design of a combined Forge Markets web experience after merger with SharesPost

Hired a Design team with the CPO; Invented a design exercise, interviewed candidates, and onboarded new team VP, UX Director, and Sr. UX Designer roles; established team processes

Identified user needs with research, customer interviews and validation testing; Created clickable prototypes, journey maps, UI, interview scripts, and shared research insights

Design Operations; Evangelized cross-functional team use of Figma for collaboration, Jira for design project tracking, and improved design review process with Product and Engineering teams; Co-created a Design System, Figma component library, and guidelines for use across product surfaces

Forge Global acquired SharesPost in Q4-2020; Advised executive teams during merger on Design operations and visualizations of possible combined Marketplace user experiences

First Design hire; Documented and Streamlined processes collaborating with Business, Operations, Legal, Compliance, Product, and Engineering leadership

Reduced time to complete trades by creating a Profile system to collect client data for trading from legacy, paper-based processes; The new trading profile user experience increased trade activity by saving and managing client data, reducing trade friction and client pain points

Core App Monetization team; Designed brand safety and product features for advertisers on Ads Manager and Business Manager platforms using new and established design patterns; Unblocked teams on urgent projects