# Brian J Sherman > Super Designer Location: San Francisco, California, United States Profile: https://flows.cv/brianjsherman I am a multi-disciplinary Product Designer, an insightful generalist who brings Order, Strategy, and Transformation to my work. My design contributions have led to successful startup exits at Rakuten, SharesPost, and Forge Global. I help teams see both problem and solution clearly, asking probing questions to reveal strengths and opportunities. I aim for ideal outcomes, an inspiring vision, and shared understanding of our road map. I foster open communication and efficient collaboration. A hands-on contributor, I articulate design decisions in terms of impact and value to the people who use what we create. ## Work Experience ### Design Consultant @ Considered, Intentional Design Jan 2023 – Present | California, United States ### Product Designer @ Lab Zero Innovations Inc. Jan 2023 – Jan 2023 | San Francisco, California, United States We augmented the PDE team at Plato.Systems to create an MVP product using data from their tagless activity tracking sensor and Machine Learning technology. Defined product roadmap and designed screen prototypes of future product experiences. Gained insights from product demos with Innovation Leaders manufacturing companies. ### Lead Product Designer @ Forge Jan 2020 – Jan 2022 | San Francisco, California, United States Co-created Forge Intelligence, a first-of-kind product to monetize Private Market trade data; Designed dashboards, data visualizations, first-time user experience, and many other features; Collaborated with Data Analysts to emphasize data insights and interactivity in the application Lead design of a combined Forge Markets web experience after merger with SharesPost Hired a Design team with the CPO; Invented a design exercise, interviewed candidates, and onboarded new team VP, UX Director, and Sr. UX Designer roles; established team processes Identified user needs with research, customer interviews and validation testing; Created clickable prototypes, journey maps, UI, interview scripts, and shared research insights Design Operations; Evangelized cross-functional team use of Figma for collaboration, Jira for design project tracking, and improved design review process with Product and Engineering teams; Co-created a Design System, Figma component library, and guidelines for use across product surfaces ### Lead Designer @ SharesPost (Acquired by Forge Global) Jan 2019 – Jan 2020 | San Francisco Bay Area Forge Global acquired SharesPost in Q4-2020; Advised executive teams during merger on Design operations and visualizations of possible combined Marketplace user experiences First Design hire; Documented and Streamlined processes collaborating with Business, Operations, Legal, Compliance, Product, and Engineering leadership Reduced time to complete trades by creating a Profile system to collect client data for trading from legacy, paper-based processes; The new trading profile user experience increased trade activity by saving and managing client data, reducing trade friction and client pain points ### Product Designer @ Facebook Jan 2018 – Jan 2018 | Menlo Park, CA Core App Monetization team; Designed brand safety and product features for advertisers on Ads Manager and Business Manager platforms using new and established design patterns; Unblocked teams on urgent projects ### Senior User Experience Designer @ Yahoo Jan 2016 – Jan 2017 | San Francisco Bay Area Ads & Data Platform team; Lead product redesign of advertising Demand-Side Platform (DSP); Established cross-team processes with Research, Product, Engineering in fast-changing environment Improved user workflows with new navigation and screen designs, eliminated client pain points; Designed wireframes and prototypes of new workflows, information architecture, and navigation Interviewed internal and external clients at New York agencies, reported on research insights ### Senior User Experience Designer @ Visa Jan 2015 – Jan 2015 | San Francisco, California Digital Solutions team; Created a white label, configurable, mobile-first application that enabled financial institutions to provide card services for customers on iOS, Android, and Responsive Web ### Interaction Designer @ Sony Jan 2013 – Jan 2015 | San Francisco, CA Global Web Transformation team; Built and launched a responsive web design system for marketing electronics products in 110 countries and 30 languages; Replaced regional web properties with a single global platform and CMS Improved performance of new product experiences launched during World Cup marketing campaign using data analytics as a member of a rapid response team Created compelling lifestyle stories from technical product specifications, using a library of interaction patterns and layouts; Championed system improvements; Envisioned future digital initiatives to improve customer support and community ### Interaction Designer @ DesignMap Jan 2013 – Jan 2013 | San Francisco, CA Developed software user interfaces and user interaction models for client project; Collaborated with studio founders, design team, clients ### Design Manager @ Ebates Jan 2011 – Jan 2013 | San Francisco, CA Rakuten, Inc. bought Ebates in September 2014 for $1 Billion; Profitable affiliate marketing startup exit, 2.5 Million members spent over $2.2 Billion earning “cash back” through Ebates in 2013 Managed Design team (5) amidst fast growth and turnover; Established or improved core business branding, sales materials, social media and editorial content, templates, style guide, and team processes Improved performance of key site pages using data analysis and A/B testing Designed a Browser Extension that dramatically increased shopping activity Collaborated with COO to create a new Customer Service guided help experience, wireframes, and content derived from business logic that reduced support team volume by 75% ### Curator, Graphic Design @ SFO Museum, San Francisco International Airport Jan 2004 – Jan 2011 Hands-on visual design, print and video production for more than 20 annual exhibitions viewed by 39 Million visitors to San Francisco International Airport Maintained website, posting more than 20 annual exhibitions using HTML, CSS; Produced site re-design and transition to CMS; Trained curatorial staff in creation of content, images, CMS Managed projects from start-to-finish; Vetted and oversaw print vendors, professional photographers and graphics installations; Coordinated with airport security and facilities teams; Documented and archived exhibitions ### Customer Service Manager @ Canterbury Press Jan 2001 – Jan 2001 Customer management from intake to delivery; Consulted with technicians to provide the best services possible for high-resolution scanning and photo retouching, film, proofs, offset printing, digital printing ### Web Designer @ Son Heavy Industries Jan 2000 – Jan 2000 Created logos, identities, icon systems, website layouts, website front-end and promotions; Hand-coded HTML and JavaScript, optimized web graphics ### Design Intern @ Primo Angeli, Inc. Jan 1999 – Jan 2000 Researched competitor and graphic landscape for client projects; Brainstormed new product names, logos, and packaging concepts; Created production-ready design files; Maintained project archives ### Administrative Assistant @ University of California Jan 1997 – Jan 1999 | Berkeley, CA Space Physics Research Group; Purchased equipment and materials to build and test satellite instruments Edited research papers written by Physicists for publication in academic journals ### Design & Development Engineer @ Ford Motor Company Jan 1995 – Jan 1997 2/1996 to 8/1997 as Engineering Project Manager Empowered engineers to correct systematic timing problems by achieving buy-in for project management tactics; Created detailed work plans and schedules for critical testing activities; Compiled information about federal and export requirements for ease of use; Developed tracking and reporting instruments 7/1995 to 2/1996 as Design & Development Engineer Performed engineering tests on prototype vehicles in desert locations and wind tunnel test facilities; Reported on performance against targets; Recommended design changes ## Education ### B.F.A. in Graphic Design California College of the Arts ### B.S. in Mechanical Engineering University of Michigan ### n/a in User Experience Design LUXr Incorporated ## Contact & Social - LinkedIn: https://linkedin.com/in/brianjsherman - Portfolio: http://www.brianjsherman.net --- Source: https://flows.cv/brianjsherman JSON Resume: https://flows.cv/brianjsherman/resume.json Last updated: 2026-04-13