# Brian Mak > Head of Product Operations at Cathay Pacific | Ex-Stack Overflow, SEEK, StockX Location: San Francisco Bay Area, United States Profile: https://flows.cv/brianmak +15 years experience in Product Management, Product Operations, Product Strategy, and Growth. I currently lead the product operations function at Cathay Pacific, helping to scale our product management operating model and PM practice to 30+ product and engineering teams. I lead a team of 18 across prod ops, analytics, a/b testing, and product delivery functions. I have extensive experience in building 0-1 products and teams, and scaling products and experiences for early stage and post-IPO companies. Former entrepreneur with a successful exit (acquired). ## Work Experience ### Head of Product Operations @ Cathay Pacific Jan 2024 – Present | Hong Kong SAR Leading the mission to scale the Product Management experience at Cathay Pacific across 20+ product and engineering teams. Lead and run: - Product Data Analytics and Insights - Product Experimentation - Digital Content Operations - Product Practices function - Agile Delivery Management ### Advisor @ Lirvana Labs, Maker of Yeti Confetti Kids Jan 2024 – Present ### Product and Marketing @ Lirvana Labs, Maker of Yeti Confetti Kids Jan 2023 – Jan 2024 Lirvana Labs is the creator of the Yeti Confetti Kids app which provides an AI-powered personalized learning companion for 3-9 years old kids. ### Lead Product Manager, International @ StockX Jan 2022 – Jan 2022 | San Francisco Bay Area StockX is one of the largest global marketplaces for sneakers, hype fashion, and collectibles with over $1.8billion in GMV in 2020. I lead and manage the product experience and product roadmap for our international markets (EMEA, APAC), working closely across all of our product teams, and with our international GM, Country Managers. ### Director of Product Operations (Consultant) @ Viu Jan 2022 – Jan 2022 | Hong Kong, Hong Kong SAR Viu OTT is a leading, award-winning streaming service providing on-demand video entertainment for over 45 million users in more than 25 countries across Asia, Middle East and Africa. Started the product operations function at Viu with the objective of bringing a structure, framework and way of working throughout our product, marketing, sales, and engineering organizations. - Led and streamlined our internal and external customer support processes and organization (22 persons team) - Implemented an internal product communications process and cadence for better stakeholder management - Created a new org structure for product ops, and hired for 4 new roles: Product Ops Manager (support), Product Comms, Internal Tools PM, Data Ops. ### Lead Product Manager @ SEEK Jan 2020 – Jan 2021 | Hong Kong I work with the products teams and help oversee the development of the overall user journey, and steer the strategic product roadmap and go-to-market delivery, collaborating across product, marketing, and country management. ### Lead Product Manager (Cybersecurity), Seek Asia @ SEEK Jan 2019 – Jan 2020 | Hong Kong Manage cross-stack cybersecurity initiatives (frontend, backend, cloud, on-premise). Worked closely with IT Security to assess critical vulnerabilities and scans (Tenable Nessus, Pen Tests, etc.). Led cross-functional teams (web, native mobile app, dba, dcs) to resolve critical security vulnerabilities. Some initiatives include - Authentication token migration from OAuth to OAuth2/IdP (Auth0) - Password hashing - Sha-256 encryption - Cloudflare implementation - Brute force attack prevention - Command Injection prevention ### Lead Product Manager (Platform Performance), Seek Asia @ SEEK Jan 2018 – Jan 2020 Managing performance and stability of our core react.js platform I led the strategy around maintaining and improving platform and web application health, with the objective of optimizing site speed (i.e. time to first bit, time to interactive) and maintaining site stability (i.e. DDoS prevention, monitoring, firewalls, etc.) ### Lead Product Manager (Growth), SEEK Asia @ SEEK Jan 2018 – Jan 2020 | Hong Kong Growth PM managing user (candidate) acquisition including building SEO and loyalty products and strategy. Built out marketing enablement tools, empowering our marketing teams to drive growth. ### Product Manager @ Stack Overflow Jan 2015 – Jan 2017 | London, Remote (HK), Remote (Shanghai) Originally hired as the Digital Marketing Manager for EMEA, I was soon given the opportunity to manage our Global digital marketing campaigns (PPC, A/B testing landing pages, emails). I also launched automated user workflows (triggered emails, dynamic landing page content) through Hubspot's platform. I was then promoted to Product Manager where I focused on creating technical marketing artifacts, and maintaining and supporting internal marketing tools. In this role, I focused on working with cross-functional stakeholders (marketing, engineering, sales, PMs, and accounting). My responsibilities include gathering product requirements, functional spec documentation, budgeting, and go-to-market planning, and meeting launch deadlines. Highlights include: - Stack Overflow's Developer Salary Calculator - Stack Overflow Insights - 2017 Annual User Survey Results - Stack Overflow Trends - Marketing Revenue Attribution Tool to see how much marketing contributes to sales revenue - Stackoverflow.blog redesign ### Founder/CEO, Advisor @ HK Recycles Jan 2012 – Jan 2016 Founded a subscription based recycling logistics company • Operations: Successfully created and deployed the first door-to-door residential and corporate recyclables pick-up service, training a team of underprivileged employees to run daily operations and logistics. • Marketing: Achieved over 400% customer acquisition within first 6 months of operations focusing on cause marketing, digital marketing, and partnerships with local and international property management, dining and large event organizations • PR: Attracted media coverage and featured interviews in RTHK Radio 1, HK Magazine, South China Morning Post, and various local periodicals • Fundraising: Private donation grants, government grants, impact investors. Funds to be used to aid expansion and waste reduction programs • Company acquired in 2014. Stayed as an advisor until 2016. ### Head of Product and Marketing @ Wauwaa Jan 2014 – Jan 2015 | London, United Kingdom UK and Finnish based eCommerce company using content and commerce to drive user engagement. Wauwaa is looking to change the baby and maternity industry by providing a suite of content, commerce, and community for new parents and growing families. I head up marketing and product development, and also head up technology. I oversee Social Media, Search (SEO / SEM), Email, Acquisition Marketing, Product, and Branding. I work together with the C-Level senior leadership team setting company direction, vision, and fundraising. ### Marketing & Product Lead - Project Management, SEO, SEM, Digital Marketing @ RGL Holdings Ltd. Jan 2011 – Jan 2013 Project Lead for an early stage venture fund. Helped bring to market a diverse portfolio of education, eCommerce, CSR and software development businesses. Managed and mobilized a global team - marketing, product developers, business operations, and sales - across Asia, Europe, and US. Key Achievements: Pacific - IT/Education Product Developer and Project Manager for web-based school management system. Mobilized 6 developers across Hong Kong and Lithuania to pioneer the first mobile web app for a network of three international schools, successfully training and delivering to end-users within 4 months, serving a total of 450 students and 40 teachers Lots of Buttons - ECommerce Marketing Director in charge of bringing to market the largest most diversified online buttons and charms store by creating a successful digital marketing platform. Developed critical analytics to drive revenue growth by 30% month-on-month in first 2 quarters, leading a team of business operations and digital marketing agents, with first 12-month target accumulative to USD 1 million on track to be exceeded. Deployed efficient traffic-driving initiatives including email campaigns, referral campaigns, PR and charity partnerships, SEM (Search Engine Marketing) and SEO (Search Engine Optimization) that significantly drove down customer acquisition cost by over 30% post first quarter of business. ### Director - Marketing Consultant (SEO, SEM, Social Media, eCommerce, Email) @ Lashou.com Jan 2011 – Jan 2011 Headed Hong Kong's marketing for Lashou.com (China's #1 group-buy website). Served as marketing director, setting marketing strategy and brand direction for Lashou in Hong Kong. Responsibilities included budget management, marketing strategy management and execution (search, social media, display, radio, and print) with 3 direct reports. Worked closely with the Product team to optimize UX, web design, and supply chain/logistics. Partnered with the Sales and Accounts team, assisting them in sales presentations and product implementation. Results: 100+% month-over-month increase in visitor traffic, email subscriptions, facebook fans over 4 months. ### Digital Marketing Manager (SEO, SEM, Social Media) - APAC @ The Regus Group Jan 2009 – Jan 2011 | Hong Kong • Digital Marketing Manager for the largest serviced offices and business center provider globally • Managed digital marketing and strategy for Asia Pacific. Successfully revamped the global digital marketing strategy of the company across 90+ countries and 70+ languages • Deployed SEO and SEM initiatives for the company’s global sites, mobilizing 4 marketing agencies to deliver 100% increase in business leads generated in Asia Pacific (exceeding initial goal of 30%); top 5 search engine rank; 33% increase in web traffic • Spearheaded the company's global social media strategy. Successfully launched in Asia Pacific and formed the best practice for the group at a global level • Led and Managed company website redesign for 25 countries across multiple languages (including Traditional Chinese, Simplified Chinese, Japanese, Korean, Thai, Bahasa (Malaysia), Vietnamese, English) • Digital marketing channels became the #1 customer acquisition channel for the company in Asia Pacific ### Founder @ Party4aCause NYC Jan 2006 – Jan 2009 Partner with non-profits/charities to create, coordinate, and plan various entertaining fundraising events. Create innovative marketing and business development strategies. Oversee online marketing strategy inclusive of search (SEM and SEO), paid campaigns, PPC, social tools and networks. Manage a team to execute all events and marketing initiatives. ### Marketing Manager @ Conde Nast Jan 2008 – Jan 2009 Style.com for Vogue & GQ Magazine, Concierge.com for Traveler Magazine, Epicurious.com, Wired.com and Reddit.com • Online marketing and business development for 5 flagship websites utilizing SEM, SEO, content distribution, and viral marketing campaigns to drive traffic and bring new readership to managed sites • Launched new SEM and viral campaign strategy that strengthened ROI while reducing overall marketing costs by more than 10% • Established content partnerships with Yahoo, Google, Youtube, and Stumbleupon increasing user engagement by up to 25% and creating additional revenue streams for articles and video content ### Analyst @ American Express Jan 2006 – Jan 2008 • Supported relationship management and the development of marketing campaigns for multi-billion dollar airline partner clients (Continental, Sentient, US Air, Delta) • Created the first digital informational platform for luxury private jet (Flight Simplified) securing strong brand presence for American Express in the private jet industry • Launched a new customer analytics tool that analyzed airline industry spend behavior, allowing us to identity market opportunities throughout the entire travel industry • Created new sales analysis methodology resulting in +US$50 MM in additional revenue through 2010 ### Assistant Marketing Manager @ American Express Jan 2005 – Jan 2006 ### Graphic/Web Design @ Time 4 Media Jan 2004 – Jan 2004 ## Education ### University of Wisconsin-Madison ## Contact & Social - LinkedIn: https://linkedin.com/in/brianmak --- Source: https://flows.cv/brianmak JSON Resume: https://flows.cv/brianmak/resume.json Last updated: 2026-04-05