Consultancy work includes trend analysis, user analysis and design research for Samsung appliances and LG displays. Direct client work includes user experience design for Uber’s driver app, working on the iPad version of Google Maps and Google’s Merchant Center.

Over this period I also designed, developed and continually refine a Salon SaaS and e-commerce site. The SaaS features include the POS, appointment scheduling, inventory management, in-depth reporting and analytics. The SaaS and e-commerce site where developed using Parse Server / node.js.

Founded Solv, a small user interface design agency, to leverage opportunities with larger clients and startups. Work included development of implementable user interface design systems for Kodak, interface design and testing for next generation Polycom conference phones to exploratory experience concepts for Plantronics.

Greatest achievement over the five-year span was our long- term client relationships, which enabled us to generate 80% of our revenue from 3 clients. Also, co-designed and developed mobile apps for kids under the Elias Smiles brand. Our EliasABC app was featured on iTunes, which enabled it to rise to number 1 in the Education category for several days.

The majority of projects I worked on were the UI design for web/enterprise applications, corporate web sites & corporate communication. This included secondary research, strategy development and requirements to guide the direction of the projects.

Additional projects included auditing, designing and prototyping unique DVR navigation concepts. Plus, the user experience audit and redesign of the signage and decals for ATMs. This work provided me with confidence to start my own design consultancy.

Re-joined Samsung to focus on design research but ended up taking on a much more expanded role. Re-built the UI and research groups and took on the additional role of studio lead. Oversaw all projects and handled day-to-day studio oversight, including authoring studio and bonus policy.

Conducted multiple appliance and consumer electronic research and strategy programs for the North American market. Utilized focus groups, user-testing and formal/informal one-on-one interviews to develop ID and UI design strategies.

Working with the marketing team and business analysts developed a web-based EDI tracking tool. Using dhtml/xslt prototypes an interaction-rich UI experience was created based on a detailed user activity analysis that was validated through rapid iterations and user-testing.

Designed the visual system for new internet, intranet and extranet sites that extended the corporate design language. Also, worked on adding new features to the current product line of web-based applications using prototypes, wireframes and interaction flow diagrams.