I led our digital communications team to grow awareness and inspire giving in support of Lucile Packard Children’s Hospital Stanford. My work combined strategy, creativity, and collaboration across departments to strengthen our online presence and connect with new and existing donors.

• Led analytics and reporting, presenting data, trends, and testing insights to leadership to inform strategy

• Served as creative lead on video projects, collaborating with hospital staff, patient families, and external production teams

• Oversaw website operations: publish new content, update key pages, and create new pages based on organizational priorities - www.lpfch.org

• Acted as primary liaison with our website agency, developing new features to improve traffic, engagement, and conversions

• Pitched, wrote, and produced new social media formats aimed at engaging future donors and expanding our audience

• Oversaw a two team members who are in charge of a monthly newsletter, and organic and paid social media strategy

Developing and producing new content for The Verge and Seeker across all platforms, including YouTube, TikTok, Snapchat, and Instagram.

Creative lead at Seeker, the number one digital science brand in the world, responsible for the ideation, development and production of award-winning programming across all digital platforms. As Director of Development I strive to find new editorial areas of growth that will result in new audience, new business opportunities, and increase brand trust and value. Over the years, I have led teams of producers, APs, editors, designers, and freelancers to create over 20 unique pieces of IP that have helped grow Seeker to be a leader of digital programming and #1 with the Gen-Z audience.

I work closely with our LA team to develop a slate of unique science television series and documentaries that I continue to pitch out to the top streaming and broadcast companies. I also created 5 audio podcasts and developed video plans for each, striving to drive audiences cross-platform to push brand growth.

As the head of development I also lead on book proposals, live events, merchandise, new initiatives, and new areas of revenue growth. Over the years I helped establish strategic partnerships with numerous science institutions including The Gates Foundation, NASA, The ISS National Laboratory, Nature Conservancy, and HHMI/Tangled Bank Studios.

Head of development and creative lead for Seeker, a science focused digital media brand. Manage team in charge of developing new formats and series for multiple platforms.

https://www.youtube.com/Seeker

https://www.facebook.com/SeekerMedia/

https://www.instagram.com/seeker/