In my most recent position, I was responsible for enhancing the user experience and design for Pac-12’s digital products across web (mobile/desktop), and connected devices (iOS/Android/TVOS), encompassing user accounts, enhanced scores/stats, championship tournament brackets, and video players. I articulated design concepts through user flows, wireframes, mockups, and prototypes, effectively conveying ideas to product team members and stakeholders. I partnered on product strategy, competitive analysis, QA testing, measurement, and iteration. I devised marketing initiatives for Pac-12 Now, sponsored landing pages, and app store submissions, driving increased user engagement.

A few highlights from this role:

• Boosted app and website sessions by enhancing user experience on Pac-12 Now app, increasing live event watch time and generating additional revenue through targeted alerts, streamlined video experiences, and effective ad placements

• Enhanced fan engagement by integrating advanced data visualizations for real-time scores and stats, resulting in increased session duration

• Developed streamlined user onboarding process that consolidated data across platforms, enhanced personalization for Pac-12 fans, and prepared for 2024 premium content access, earning stakeholder approval and refining the user journey

• Improved cross-platform video player performance by implementing consistent design patterns, resulting in unified playback experience and increased stability

While freelancing as a Product Designer, I delivered engaging user experience and design for Pac-12’s digital products across web (mobile/desktop), email, and connected devices (iOS/Android/TVOS), encompassing the launch of Pac-12.com, Pac-12 Now mobile and TV apps, personalized email, social media. I articulated design concepts through wireframes and mockups, presenting ideas to team members and stakeholders. I collaborated with cross-functional teams, including product managers, engineers, data scientists, and content strategists, to create effective design solutions executed to the highest standards.

A few highlights from this role:

• Contributed to the design and launch of Pac-12.com and Pac-12 Now mobile apps for iOS, Android, and AppleTV

• Created the design standards for all Pac-12 digital products and social mediaI, while continuing to ensure consistency and quality across the board

• Built personalized email templates for all 12 Pac-12 schools and sports, significantly increasing fan engagement with event promotions and video content

• Boosted fan engagement by collaborating with the social media team to create dynamic content templates for tune-in reminders, final scores, rankings, sponsored posts, and championship events

• Developed intricate SVG graphics to optimize data visualization for stadium maps and ticket sales, significantly enhancing data science projects for Pac-12 schools

While freelancing as an Art Director, I provided an engaging in-game user experience for physical card-to-app mobile games through collaborative efforts with game designers, enhancing visualizations to ensure the controls, menu items, navigation, interactive screens are intuitive, and maintain consistency with brand assets. I innovated physical card designs from conceptualization to production, using illustration, Photoshop compositing, and custom typography techniques. I designed and executed impactful marketing campaigns for websites, landing pages, product brochures, app store submissions, and presentation decks.

A few highlights from this role:

• Designed the user experience and in-game assets for the Monsterology mobile game

• Created print-ready trading cards and packaging for 100 mythological creatures featured in the Monsterology mobile game

• Developed the user experience and in-game assets for the Animal Planet Wildlands mobile game

• Designed the Animal Planet Wildlands logo, print-ready trading cards, and packaging for 50 rare animals featured in the AP Wildlands mobile game

In this role, I increased engagement through innovative consumer marketing campaigns. I delivered compelling design concepts to cross-functional teams, enhancing collaboration and alignment with client objectives. I art-directed photography, illustration and typography, ensuring high-quality design, while creating polished production assets for client projects and company presentations.

A few highlights from this role:

• Delivered the Michelob Ultra Adventure Sweepstakes Facebook Microsite, an engaging brand experience that offered a choice of 3 premium outdoor adventures, significantly enhancing user interaction

• Designed the Pocket Guide to Cocktails & Culture app for Beam brands, improving user engagement by enabling recipe sharing, review writing, and local establishment recommendations, creating distinctive brand experience

• Contributed to the design of the "Magic Box" Facebook Microsite for Office Max, enabling parents and teachers to seamlessly order back-to-school supplies, enhancing engagement and streamlining the supply procurement process