Owned all product and brand design solo for 10 years — UX research, design systems, prototyping, web, mobile, and marketing output end-to-end

Launched SmartBenefits (SaaS) from 0→1 and led three major iterations of the core Financial Wellness Hub, driving 200% engagement growth and $12M in revenue

Led company-wide rebrand establishing a cohesive corporate identity rooted in a mission to change financial lives

Directed all video production in-studio and on location, including content featuring NFL athletes and Fortune 500 executives

Collaborated cross-functionally with product, engineering, and marketing across the full design lifecycle — research through launch

Delivered design for a portfolio of Fortune 500 clients across finance, retail, media, and consumer goods

Actively integrated AI design tools and user testing to accelerate prototyping and validation

Use advanced knowledge of Adobe Creative Suite to produce digital and print graphic art, including print collateral, packaging, typography, and web graphics.

Develop companies from conception to completion, from logo to website, and everything in between, while self-managing timelines.

Design, construct, and publish responsive websites using various Wordpress themes or HTML 5 sites, integrating custom CSS and HTML.

Produce all required design deliverables and create design elements and variations utilizing current triends, industry competitors, and design styles.

Develop innovative social media strategies based on target audience, producing artwork and content on specified daily topics, across multiple SM platforms.

Highly proficient in Adobe Creative Suite (i.e. Photoshop, Illustrator, InDesign, PremierePro, Muse) and Wordpress

View work at www.be.net/brittneydoty

Defined project parameters and worked in deadline-oriented manner while remaining detail-oriented both collaboratively and singularly.

Responsible for creating corporate branding including color palette (PANTONE), logo, typography, packaging, web design, and video for national clients.

Planned, constructed, photographed, and edited in-setting lifestyle displays, headshots, products, events, and holiday scenes.

Created responsive websites from conception to completion using various Wordpress themes and custom CSS, with much knowledge of coding.

Developed strategy, branding, and new packaging design for a national client, leading to sales in Michaels and Joann’s and appearances on national television.

Constructed print and digital marketing media and e-mail calendars using Adobe Illustrator and Adobe InDesign for businesses ease of access to information

Lead, planned, conducted, and coordinated 300+ members of the Liason Committee to put on events such as ribbon cuttings and networking mixers.

Successfully hit target sales goals each month, surpassing membership sales records by the second month.

Developed new marketing techniques and campaigns to recruit new and more members annually.

Taught underprivileged South Africa children about God, and living with morals and a purpose.

Developed an organized volunteer soccer program and surfing school for underprivileged youth to keep them out of trouble

Solely organized and lead a team of 50+ volunteers through activities and programs everyday.

Taught 50+ children how to surf and swim.

Organized an after school volunteer program in local townships to teach children different skills and sports

Aided in starting and implementing a charity called New Chapter Foundation

Became the American ambassador the the New Chapter Foundation