# Bri May > Creative Director & Senior Product Designer @ Financial Finesse | Product Development, AI, Figma Location: Pleasanton, California, United States Profile: https://flows.cv/brimay With 14 years in the industry, I currently serve as the Creative Director and Lead Product Designer, specializing in product development, AI, and Figma. My work includes leading comprehensive product and brand design efforts from 0 to 1, such as UX research, prototyping, and design systems, to deliver seamless experiences across web, mobile, and marketing platforms. I played a pivotal role in launching the SmartBenefits SaaS platform and spearheaded three significant iterations of the Financial Wellness Hub, collaborating with cross-functional teams. My contributions extend to directing a company-wide rebrand that unified our corporate identity to align with the organization's mission to transform financial lives. I have also led video production efforts involving high-profile collaborators, including professional sports and Fortune 500 executives. Through a focus on innovation and collaboration, I remain committed to delivering user-centric solutions that drive engagement and support business objectives. ## Work Experience ### Lead Product Designer & Creative Director @ Financial Finesse Jan 2016 – Present | El Segundo, Ca Owned all product and brand design solo for 10 years — UX research, design systems, prototyping, web, mobile, and marketing output end-to-end Launched SmartBenefits (SaaS) from 0→1 and led three major iterations of the core Financial Wellness Hub, driving 200% engagement growth and $12M in revenue Led company-wide rebrand establishing a cohesive corporate identity rooted in a mission to change financial lives Directed all video production in-studio and on location, including content featuring NFL athletes and Fortune 500 executives Collaborated cross-functionally with product, engineering, and marketing across the full design lifecycle — research through launch Delivered design for a portfolio of Fortune 500 clients across finance, retail, media, and consumer goods Actively integrated AI design tools and user testing to accelerate prototyping and validation ### CEO & Founder @ mayd: Jan 2015 – Present | Los Angeles, CA Use advanced knowledge of Adobe Creative Suite to produce digital and print graphic art, including print collateral, packaging, typography, and web graphics. Develop companies from conception to completion, from logo to website, and everything in between, while self-managing timelines. Design, construct, and publish responsive websites using various Wordpress themes or HTML 5 sites, integrating custom CSS and HTML. Produce all required design deliverables and create design elements and variations utilizing current triends, industry competitors, and design styles. Develop innovative social media strategies based on target audience, producing artwork and content on specified daily topics, across multiple SM platforms. Highly proficient in Adobe Creative Suite (i.e. Photoshop, Illustrator, InDesign, PremierePro, Muse) and Wordpress View work at www.be.net/brittneydoty ### Lead Graphic & Web Designer • Photography Manager @ CK Communications Jan 2014 – Jan 2015 | Melbourne, Florida Defined project parameters and worked in deadline-oriented manner while remaining detail-oriented both collaboratively and singularly. Responsible for creating corporate branding including color palette (PANTONE), logo, typography, packaging, web design, and video for national clients. Planned, constructed, photographed, and edited in-setting lifestyle displays, headshots, products, events, and holiday scenes. Created responsive websites from conception to completion using various Wordpress themes and custom CSS, with much knowledge of coding. Developed strategy, branding, and new packaging design for a national client, leading to sales in Michaels and Joann’s and appearances on national television. ### Membership Director @ Greater Stockton Chamber of Commerce Jan 2012 – Jan 2012 Constructed print and digital marketing media and e-mail calendars using Adobe Illustrator and Adobe InDesign for businesses ease of access to information Lead, planned, conducted, and coordinated 300+ members of the Liason Committee to put on events such as ribbon cuttings and networking mixers. Successfully hit target sales goals each month, surpassing membership sales records by the second month. Developed new marketing techniques and campaigns to recruit new and more members annually. ### Surf & Soccer Program Manager @ Volunteer South Africa Jan 2011 – Jan 2012 | Muizenberg, South Africa Taught underprivileged South Africa children about God, and living with morals and a purpose. Developed an organized volunteer soccer program and surfing school for underprivileged youth to keep them out of trouble Solely organized and lead a team of 50+ volunteers through activities and programs everyday. Taught 50+ children how to surf and swim. Organized an after school volunteer program in local townships to teach children different skills and sports Aided in starting and implementing a charity called New Chapter Foundation Became the American ambassador the the New Chapter Foundation ### Student Intern/ Marketing Coordinator/ Graphic Designer @ Center for Economic Development, CSU Chico Jan 2009 – Jan 2011 | Chico, CA Created company Newsletter, constructed company website, and maintained all company social media. Assertively acted to delegate assignments and lead a team to record-breaking sales net income. Produced basically all company marketing materials using Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. Contstructed a 10-page Marketing Plan for a successful sales campaign with record breaking sales. ## Education ### Bachelor of Business Administration (B.B.A.) in Marketing California State University, Chico ### Undeclared in Undergraduate Studies Arizona State University ### Business Administration and Management in General Arizona State University ### Arizona State University ## Contact & Social - LinkedIn: https://linkedin.com/in/brimay - Website: http://www.behance.com/brittneydoty --- Source: https://flows.cv/brimay JSON Resume: https://flows.cv/brimay/resume.json Last updated: 2026-04-05