• Led self-service onboarding redesign, resulting in a 200% increase in conversions.

• Optimized high-traffic web pages (pricing, product, referral), achieving 26% lift in conversions.

• Developed UI/UX component libraries, design system standards, and developer-ready assets for scalable product experiences.

• Collaborated cross-functionally with product managers, engineers, and customer-facing teams to translate feedback into actionable UX improvements.

• Designed marketing collateral, landing pages, and web experiences within established brand systems.

• Managed external partners — contractors, designers, and agencies — to produce cohesive, brand-aligned deliverables.

• Worked as a design contractor to assist with design needs on a project by project basis

• Designed landing pages while adhering to best practices and ADA accessibility standards

• Designed social media ads for LinkedIn to increase brand presence of clients

• Animated & edited social media videos using Adobe After Effects

• Designed logos for clinical start-ups

• Supported the Marketing & Communications team by designing graphics needed for marketing collateral, social channels and web/mobile applications

• Re-designed the company's outdated email templates to elevate the company brand

• Utilized Frontify, a digital style guide platform, to house branding guidelines & materials

• Created & managed pop-up banners on Company's website using Pendo

• Worked with a variety of marketing leads specializing in different clinical areas to promote important messaging and effective design

• Designed a variety of materials including: logos, business cards, brochures, tradeshow graphics & signage, social media campaigns, and websites

• Collaborated on discussions with team involving logo, campaigns, and brand development brainstorm sessions

• Managed multiple projects and communication with clients as design lead

• Designed concepts & presented to clients

• Worked quickly and efficiently to meet budgets and tight deadlines while still maintaining a high level of detail in designs

• Lead the company's concept and art direction for their annual Christmas beer labels

• Photographed new employee headshots and updated team member photos on website

• Managed social channels such as Facebook and Instagram to promote company culture and works in progress

• Managed and organized files to be consistent with company's naming convention

• Prepared files for senior designers by laying out copy and assets for design

• Resized approved design concepts to fit specifications needed for various media platforms

• Retouched images as needed for projects

• Proposed and implemented internal processes to help improve productivity

• Ensured quality control on all projects by preparing files for print and reviewing proofs

• Collaborated with print vendors to ensure print specifications are met