# Brittany F.

> Designer | Building scalable brand systems for teams through AI workflows | B2B, SaaS & Healthtech

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/brittanyf

Senior Designer with 10+ years of experience in B2B SaaS, healthcare, and biotech, delivering user-focused products with measurable impact. I specialize in UX, design systems, and growth-driven product experiences, translating complex workflows into intuitive, high-impact solutions. In my current role, I lead product design, landing page and onboarding optimizations (driving up to 200% conversion growth), and collaborate closely with engineering and product teams to improve usability and align interfaces with established brand systems. I’m passionate about building data-informed, scalable product experiences that improve adoption, engagement, and conversion.

## Work Experience
### Founding Designer, Marketing & Product @ Paubox, Inc.
Jan 2021 – Present | San Francisco, CA
• Led self-service onboarding redesign, resulting in a 200% increase in conversions.
• Optimized high-traffic web pages (pricing, product, referral), achieving 26% lift in conversions.
• Developed UI/UX component libraries, design system standards, and developer-ready assets for scalable product experiences.
• Collaborated cross-functionally with product managers, engineers, and customer-facing teams to translate feedback into actionable UX improvements.
• Designed marketing collateral, landing pages, and web experiences within established brand systems.
• Managed external partners — contractors, designers, and agencies — to produce cohesive, brand-aligned deliverables.

### Designer @ Health+Commerce
Jan 2020 – Jan 2021 | Santa Rosa, California, United States
• Worked as a design contractor to assist with design needs on a project by project basis
• Designed landing pages while adhering to best practices and ADA accessibility standards
• Designed social media ads for LinkedIn to increase brand presence of clients
• Animated & edited social media videos using Adobe After Effects
• Designed logos for clinical start-ups

### Designer @ Invitae
Jan 2019 – Jan 2020 | San Francisco, California, United States
• Supported the Marketing & Communications team by designing graphics needed for marketing collateral, social channels and web/mobile applications
• Re-designed the company's outdated email templates to elevate the company brand 
• Utilized Frontify, a digital style guide platform, to house branding guidelines & materials
• Created & managed pop-up banners on Company's website using Pendo
• Worked with a variety of marketing leads specializing in different clinical areas to promote important messaging and effective design

### Designer @ FUEL Creative Group
Jan 2016 – Jan 2019 | Sacramento, California Area
• Designed a variety of materials including: logos, business cards, brochures, tradeshow graphics & signage, social media campaigns, and websites 
• Collaborated on discussions with team involving logo, campaigns, and brand development brainstorm sessions
• Managed multiple projects and communication with clients as design lead
• Designed concepts & presented to clients
• Worked quickly and efficiently to meet budgets and tight deadlines while still maintaining a high level of detail in designs
• Lead the company's concept and art direction for their annual Christmas beer labels
• Photographed new employee headshots and updated team member photos on website
• Managed social channels such as Facebook and Instagram to promote company culture and works in progress

### Production Designer @ FUEL Creative Group
Jan 2014 – Jan 2015 | Sacramento, California Area
• Managed and organized files to be consistent with company's naming convention
• Prepared files for senior designers by laying out copy and assets for design
• Resized approved design concepts to fit specifications needed for various media platforms 
• Retouched images as needed for projects
• Proposed and implemented internal processes to help improve productivity
• Ensured quality control on all projects by preparing files for print and reviewing proofs
• Collaborated with print vendors to ensure print specifications are met

### Sales Associate @ Gap Inc./Old Navy
Jan 2012 – Jan 2014 | Stockton. California
• Interacted and built personal connections with customers on the salesfloor and during checkout
• Demonstrated selling techniques by promoting sales and upselling products

### Production Design Intern @ 3fold Communications
Jan 2014 – Jan 2014 | Sacramento, CA
• Assisted the art director and graphic designer in editing/revising designs, compiling and exporting design work in a variety of formats (style guides, presentations)
• Collaborated with the creative team on concepts and effectively execute solutions to design problems.

### Graphic Design Intern @ Studio X-Height
Jan 2013 – Jan 2013 | Sacramento, California Area
• Collaborated with Art director to produce multiple variations of a concept
• Attended client meetings with Art director to present concepts and idea development
• Engaged in visual problem solving by editing and revising designs.

### Photographer's Assistant/Graphic Designer @ Bryan Chan Photography/Ray Vaughn Photography
Jan 2010 – Jan 2013 | Stockton, California Area
• Assisted photographers by helping set up photography equipment, taking customer orders, uploading photos and editing them using Adobe Lightroom
• Designed custom photo templates for special photography events (such as softball tournaments)


## Education
### User Experience Designer Nanodegree in User Experience
Udacity

### Bachelor of Science (BS) in Graphic Design
California State University-Sacramento

### General Education
San Joaquin Delta College


## Contact & Social
- LinkedIn: https://linkedin.com/in/brittanyfrando
- Website: http://www.balediodesign.com

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Source: https://flows.cv/brittanyf
JSON Resume: https://flows.cv/brittanyf/resume.json
Last updated: 2026-04-05