# Brittany Hoffman

> Product designer | Formally Faire, Airbnb

Location: United States, United States
Profile: https://flows.cv/brittanyhoffman

I create beautiful products people love through user centered research and collaboration.

## Work Experience
### Lead Designer @ Mindbody
Jan 2026 – Present

### Product Design @ Decagon
Jan 2025 – Jan 2026 | San Francisco Bay Area

### Designer @ Superframe
Jan 2024 – Jan 2025 | San Francisco, California, United States
Led the design vision and execution from the ground up on the next generation CRM that gives full-funnel visibility, empowering not just Sales, but the entire go-to-market team. This included crafting complex interaction patterns, building intuitive information architecture, and designing visual systems for multi-threaded communications and a rich activity feed.

### Lead Product Designer @ Faire
Jan 2021 – Jan 2023 | San Francisco, California, United States
Led the design of Faire's retailer membership program, Insider, to increased memberships that aided in Faire’s profitability in Europe. Initiatives included a program redesign, launch to 8+ countries in Europe, special Insider day for Faire’s virtual market, and unifying multiple program versions into one to streamline launches.

### Founding Designer @ Confidential (start-up in stealth)
Jan 2020 – Jan 2021 | Oakland, California, United States
Founding team member in creating a cutting-edge automation tool that allows non-technical data entrists to create automation scripts without coding or programming. Owned all design and collaborated closely with engineering to bring the product from zero to being used by customers.

### Experience Designer, Growth & Traffic @ Airbnb
Jan 2019 – Jan 2020 | San Francisco, California, United States
Owned SEO optimization for multiple product surfaces, including 40K+ landing pages, the homepage, and listings. Reimagined and completely redesigned the SEO landing page design system that resulted in 1.27x more SEO-driven booked nights, 68% increase of page speed, and dramatic improvements in search ranking.

### Lead Product Designer, Growth @ Copper
Jan 2019 – Jan 2019 | San Francisco, California, United States
• Owned and implemented a consistent user research practice for discovering, validating, and building new growth features.
• Designed a new onboarding experience for the Copper chrome extension, a recommendation engine, and digest emails. Increased conversion of signups and purchasing of Copper through consistent, data-informed A/B testing.

### Senior Product Designer, Growth @ Copper
Jan 2018 – Jan 2019 | San Francisco, California, United States

### Freelance UI/UX Designer @ Brittany Alise Hoffman Design
Jan 2012 – Jan 2018 | Oakland, California, United States
• Responsive homepage redesign for TokBox, the creators of the leading cloud platform for adding live video, voice & messaging to your websites and mobile apps
• Homepage redesign for ZeroCater, a catering concierge service
• Mobile app interface design for Autopilot, a platform that connects riders with on-demand drivers
• Mobile app interface design and branding for Motempo, an app that creates playlists for your workout using mood and tempo
• Interface design for Transit and Trails, a website that allows users to find and plan outdoor excursions using public transit.

### Lead UX/UI Designer, Analytics @ Tintri
Jan 2015 – Jan 2017 | Mountain View, California, United States
• Created personas, use cases, and user flows for new analytics product, Tintri Analytics in close collaboration with the product, engineering, and Tintri customers.
• Created all visual design and data visualizations for Tintri Analytics, which became the foundation for the UX pattern guidelines for the entire Tintri suite of virtual storage management products.

### Senior Designer @ Goodshop
Jan 2013 – Jan 2014 | San Francisco, California, United States
Designed a universal iOS app to help users shop and search for good and increased traffic and user retention dramatically on the homepage with a cleaner design and better user experience discovered through user testing.

### Lead Designer @ ShortForm
Jan 2010 – Jan 2012 | San Francisco, California, United States
Owned the entire design of ShortForm, including expanding the ShortForm platform with a Google TV optimized site, mobile site, embeddable widget, and bookmarklet.

### Web Designer @ Graphic Language
Jan 2009 – Jan 2010
• Designed web sites, flash banners and animation, and interactive flash presentations. 
• Planned and implemented all collateral, t-shirts, and signage for the launch of the agency’s web-based marketing tool, New Home Feed.

### Design Intern @ Philips
Jan 2007 – Jan 2007
• Recognized for being proactive and for presenting to various stakeholders including marketing and product developers.
• Researched and analyzed industry trends both in person and online.
• Designed packaging for high-end acoustic headphones, in-ear headphones for teenage girls, and a concept mp3 player.


## Education
### BFA in Graphic Design
ArtCenter College of Design

### Studio Art
Stanford University


## Contact & Social
- LinkedIn: https://linkedin.com/in/brittany-hoffman-24545b6
- Portfolio: https://brittanyhoffman.design

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Source: https://flows.cv/brittanyhoffman
JSON Resume: https://flows.cv/brittanyhoffman/resume.json
Last updated: 2026-04-13