# Brittany Luby

> Packaging Design for Fenty Beauty @ Kendo Brands | Prev: Senior Global Creative Packaging & Product Designer at Benefit Cosmetics | Joyful brand identity, luxe packaging & fabulous web design for your boutique brand 💅🏾

Location: Oakland, California, United States
Profile: https://flows.cv/brittanyluby

I'm a brand identity, packaging and web designer with a flair for creative direction and a love of typography from Oakland, Calif. ✌🏾
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Strategic, dynamic, and detail-driven Senior Designer with experience leading global AAA design initiatives from concept to commercialization with style. Expert in structural packaging, custom component design, brand identity, sustainability, and cross-functional alignment to deliver high-impact, consumer-first design solutions. Proven record of elevating brand equity, optimizing quality, mentorship, and championing innovation across complex, fast-paced product portfolios.

## Work Experience
### Packaging Designer @ Kendo Brands, Inc.
Jan 2026 – Present | San Francisco Bay Area
Packaging Designer for Fenty Beauty

### Freelance, Senior Brand Design & Strategy @ Hey Ma Creative
Jan 2018 – Present | Oakland, California
Freelance design studio offering joyful branding, luxe packaging, and chic web design for boutique brands and soulful service providers

• Partners with clients across diverse industries including hospitality, events, retail, and non-profits to elevate their brand and marketing through strategic design and creative direction
• Delivers end-to-end branding solutions including digital, print, and packaging design, with a focus on developing compelling visual identities and engaging user experiences
• Conducts in-depth strategic consultations to align brand design with client goals, providing expert advice on brand positioning, messaging, and visual storytelling
• Guides creative projects from inception to completion, ensuring that design outputs align with client vision and industry best practices; Develops strong written content to complement visual design
• Builds strong client relationships that can last years, delivering tailored design solutions that meet their specific needs and drive brand success

### Senior Packaging and Product Designer, Global Creative Team @ Benefit Cosmetics
Jan 2025 – Jan 2025 | San Francisco, CA
#1 Brow Brand Worldwide • Known for Benetint, BADgal BANG! & The POREfessional • Because Feeling Good is a Good Look

• Lead end-to-end packaging and product design for global prestige launches, establishing high-quality, high-impact
visual solutions that ignite joy and enhance consumer experience in a competitive market
• Develop and innovate 3D products, packaging, merchandise, press sends and package designs tailored to Benefit’s
legacy and net-new product franchises
• Deliver 200+ production-ready files and design 10+ new product launches annually, including AAA global initiatives
driving category growth, while advancing business and sustainability goals as an LVMH Maison
• Govern global compliance across 27 languages and 71 countries
• Influence cross-functional decision-making with packaging development, product innovation, operations,
regulatory, legal, purchasing, and marketing partners as well as freelancers, agencies, and international markets
• Present strategic design solutions to senior stakeholders; align creative direction, milestones, and best practices
• Execute artwork production, including advanced color management, photo retouching, and print-specific builds
• Own proofing and print quality from drawdowns through supplier approvals, ensuring flawless shelf presence

### Owner & Creative Director @ Hey Ma Goods Co.
Jan 2017 – Jan 2025 | Oakland, California
Founded Spring of 2017, Hey Ma Goods Co. is a menagerie of art, apparel and home accents for the magickal, inspired and intersectional feminist in all of us. Made with love and moxie in Oakland, CA.

### Packaging & Print Designer @ Every Man Jack
Jan 2023 – Jan 2025 | Marin County, California, United States
Naturally derived, outdoor inspired men’s self care brand sold in Target, Walmart, Grocery, and on Amazon.com

• Spearheaded the design and production of product packaging and retail in-store displays, overseeing the entire lifecycle from conceptualization to 3D rendering and final press production for major retailers and omni
• Collaborated closely with vendors and internal teams to ensure the seamless and timely execution of design concepts, maintaining high standards of quality, compliance, and consistency across all packaging materials 
• Established and maintained a print library of labels and product packaging, ensuring easy access to and management of press samples
• Developed and implemented design strategies that reinforced brand identity and enhanced consumer perception, ensuring alignment with Every Man Jack's brand values and market positioning
• Stayed abreast of industry trends and technological advancements in packaging design, integrating new techniques and materials to keep the brand’s packaging fresh and competitive, while staying mindful of cost

### Marketing Communications Specialist @ Inneract Project
Jan 2019 – Jan 2020 | Oakland, California, United States
Inneract Project’s mission is to provide Black, Latinx, and underrepresented students of color educational experiences that lead to careers in design.

### Senior Designer & Brand Strategy Consultant @ at my Sphere
Jan 2019 – Jan 2019 | Oakland
Women’s co-working and wellness space in Downtown Oakland

• Led the creative direction and execution of brand identity, strategy, and online presence for a women’s co-working space, including brand assets, templates and guidelines that defined the brand’s public persona
• Managed a diverse range of design projects, including marketing materials, way-finding, social media content, photography, and website UX/UI design, contributing to a cohesive and impactful brand presence
• Designed and implemented both printed and digital marketing campaigns, driving brand awareness and
engagement through innovative and visually appealing designs
• Represented the brand through public speaking engagements, effectively communicating the company’s vision and values to various audiences, and advocating for brand initiatives

### Sales & Outreach Manager @ The Matt Butler
Jan 2017 – Jan 2018 | Oakland, California
Manage wholesale account relationships and business development by:
• assessing customer retention 
• maintaining regular contact with non-repped accounts
• being aware of negotiated terms with key accounts
• sending samples and catalogs as necessary
• transition analog accounts to online ordering portal when requested

Content Creation, Social Media & Marketing
• Write copy for website, Instagram, and Mailchimp campaigns to send 1.5x per month
• Responsible for product photography & product mockups for website and printed catalog
• Design web & print quality catalog for Summer and Winter product release
• Design marketing collateral for show season: stickers, postcards, signs, web graphics
• Plan monthly outreach calendar
• Monitor and reply to activity on Instagram, feature stockist content and choose weekly giveaway winners
• Identify and target potential wholesale accounts for new business

Website
• Update product & hero images regularly
• Add products and write descriptions, update inventory & sale section
• Refresh layout, collections, and copy as needed

Rep Groups
• Be main point of contact for national sales reps
• Hold trainings for new reps and new products
• Provide sell sheets, reports, and other resources regularly
• Hold performance reviews by assessing territory & product sales
• Followup with leads provided

Trade Shows
• Maintain calendar of show dates and deadlines
• Track stock and order products as needed
• Design booth space and order custom vinyl
• Attend trade show
• Generate content and ramp up marketing for upcoming shows
• Follow up with leads & show customers

### Merchandise Designer @ Minted
Jan 2016 – Jan 2017 | San Francisco, California

### Design Associate & Print Quality Specialist @ Minted
Jan 2016 – Jan 2016 | Oakland, California
Proof customized holiday and wedding stationary for production, with a focus on typography and photography. Work closely with customer service as well as print facilities to research and resolve order reprints. Use Salesforce to manage communication and triage of customer cases during reprint process.

### Digital Archivist & Social Media Manager @ Todd Hido Studio
Jan 2012 – Jan 2017 | Oakland, CA
Manage social media (Instagram 41k, Facebook 9k, Tumblr). Image retouching and general pre-press for monograph, exhibition, and press artwork using Adobe CC Photoshop, Lightroom & Indesign. Responsible for the complete overhaul and maintenance of career film archival system. Establish and maintain digitization of 126 analog film archive & found artifacts. Assist during photo shoots on location and in the studio. Various studio maintenance & organization.

### Graphic Designer @ Release
Jan 2015 – Jan 2016 | Oakland, CA
Developed company brand identity and style guide for marketing & promotional materials, including logo, responsive landing page, decks and case studies. Designed internal and client facing dashboards from sketch to implementation as well as product on-boarding flow and purchase experience.

### Content Creator @ Grit Media
Jan 2015 – Jan 2015 | Oakland, CA
Create style guide for use of type, logos and graphics. Led production design effort for Heart of the City series marketing & promotion on Youtube, Facebook and Instagram resulting in 18k views. Collaborated with Sr. designer to create HotC identity and t-shirt designs for sale to fanbase of 26k. Edited video blogs for Unfiltered series and added final graphics to long form documentaries, including HotC. Led storyboard, art direction, editing, and shot b-roll footage 
for daily short videos.

### Product Specialist @ Wix.com
Jan 2013 – Jan 2015 | San Francisco, CA
Assist Wix customers via telephone with navigation of Flash & HTML5 Editors, Blog and CMS platforms.  Support Google Apps, SEO, DNS management, and general billing. Transform user experience into critical product development.

### Marketing & Public Relations @ Gaskill Gallery
Jan 2011 – Jan 2012 | 5504 San Pablo Ave Unit C Oakland, CA 94610
Maintained online presence via social networking sites (Facebook, Twitter, Tumblr, Instagram, Foursquare), responded to emails, advertised gallery events, facilitated opening receptions, actively pursued contact with local businesses and artists to network with the North Oakland art community, ran errands/made purchases for gallery, assisted install/deinstall and upkeep of gallery space

### Studio Assistant @ Modern Kids Photo
Jan 2010 – Jan 2012 | San Francisco
Responded to leads by email and phone; booked portrait sessions and provided customer service for clients; updated records/bookkeeping regularly; managed software applications (Shootq, Campaign Manager, Rose); assisted during photo shoots (lighting grip, styling/wardrobe).

### Assistant Curator @ Arts Benicia
Jan 2010 – Jan 2010 | Benicia, CA
Internship via CCA for "Edges of Light" photography exhibition. Responsible for text in gallery show pamphlet and artist’s binder. Communicated with artists to gather information about their work/practice. Wrote artist descriptions, compiled and edited artist statements, CVs, publications via internet research.


## Education
### Bachelor of Fine Arts in Photography, Minor in Visual Studies
California College of the Arts

### Advanced Branding
Useful School

### International Baccalaureate Diploma in Art
Old Mill Senior High


## Contact & Social
- LinkedIn: https://linkedin.com/in/brittanyluby
- Website: https://heymacreative.com

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Source: https://flows.cv/brittanyluby
JSON Resume: https://flows.cv/brittanyluby/resume.json
Last updated: 2026-04-08