Helping pre-launch and early-stage companies get their product off the ground as a generalist design partner through concept validation, design strategy, UX and visual design, and marketing.

• Spearheaded end-to-end 0→1 product design, helping to secure nearly $300K in Kickstarter funding

• Partnered with founders as a strategic design advisor, shaping design vision, defining MVP scope, and aligning design strategy with product vision

• Crafted polished wireframes, high-fidelity mocks, and go-to-market illustrations to aid in stakeholder buy-in and streamline launch execution

• Led and scaled Loom’s Core Product design organization, balancing strategic vision, team growth, and cross-pillar execution.

• Owned multi-quarter headcount planning and resourcing for the design organization, ensuring teams were staffed to meet roadmap priorities and deliver impact on schedule.

• Prepared and led executive communications—quarterly design reviews, OKR progress updates, and roadmap presentations—to align C-suite and stakeholders on vision, trade-offs, and resourcing needs.

• Cultivated a high-performing team through mentorship, actionable feedback, and leveling guidance, resulting in internal promotions and stronger IC autonomy.

• Led execution for a full redesign of Loom's recorders, supporting a 2–3% increase in VFV rates and a +2.2% lift in recorder-to-view flows for work users.

• Designed speaker notes, with 77% of creators using the feature using it repeatedly, validating supportive creator tooling as a recording lever.

• Supported the release of viewer engagement features (watch later, follow a loom, time to watch) that led to a 5% increase in video views and 8% increase in comment replies.

Served as a player-coach across Core Product and Mobile, leading design execution while managing and developing a growing team.

• Drove 60%+ sustained increase in emoji reactions by designing viewer nudges and end-of-video engagement cues.

• Launched Notifications, enabling new engagement loops; users interacting with notifications saw 90% more VFVs than those who didn’t.

• Shipped Recording Canvas, a visual recording layer now adopted weekly by ~7% of recorders.

• Spearheaded process improvements in critique, hiring, and onboarding that increased design team velocity and cross-functional trust.

• Worked closely with cross-functional leadership on product planning, prioritization, and team staffing to align resources with business goals.

Owned design for Loom’s core experiences from individual video flows to team-oriented features.

• Reimagined Loom’s Share Page experience, increasing north star metric (videos receiving a view) rate by 1.4% through targeted layout and interaction changes.

• Designed and shipped Loom’s transcription experience including closed captions, in-video search, and filler word removal, increasing accessibility and clarity for users.

• Launched the foundational enterprise team account experience, enabling the future vision for collaborative video in teams.