# Britt Layton > Product Design Leader Location: San Francisco Bay Area, United States Profile: https://flows.cv/brittlayton I'm a product design leader with 10+ years of experience with a proven track record launching 0→1 experiences, leading design teams, and optimizing design operations to accelerate product growth. I combine strategic vision with hands-on design work to solve complex problems and elevate design and business outcomes. I love turning early-stage ideas into real, tangible products that are easy and rewarding to use. I work closely with teams to spot business opportunities, shape product strategy, and figure out what’s worth building. Whether it’s digging into user research, mentoring designers, or fine-tuning design details, I help move projects forward and ship high-quality work. ## Work Experience ### Staff Product Designer @ GlossGenius Jan 2025 – Present ### Fractional Design Lead @ Freelance Jan 2024 – Jan 2025 Helping pre-launch and early-stage companies get their product off the ground as a generalist design partner through concept validation, design strategy, UX and visual design, and marketing. • Spearheaded end-to-end 0→1 product design, helping to secure nearly $300K in Kickstarter funding • Partnered with founders as a strategic design advisor, shaping design vision, defining MVP scope, and aligning design strategy with product vision • Crafted polished wireframes, high-fidelity mocks, and go-to-market illustrations to aid in stakeholder buy-in and streamline launch execution ### Senior Manager of Product Design, Core Product @ Loom Jan 2022 – Jan 2023 • Led and scaled Loom’s Core Product design organization, balancing strategic vision, team growth, and cross-pillar execution. • Owned multi-quarter headcount planning and resourcing for the design organization, ensuring teams were staffed to meet roadmap priorities and deliver impact on schedule. • Prepared and led executive communications—quarterly design reviews, OKR progress updates, and roadmap presentations—to align C-suite and stakeholders on vision, trade-offs, and resourcing needs. • Cultivated a high-performing team through mentorship, actionable feedback, and leveling guidance, resulting in internal promotions and stronger IC autonomy. • Led execution for a full redesign of Loom's recorders, supporting a 2–3% increase in VFV rates and a +2.2% lift in recorder-to-view flows for work users. • Designed speaker notes, with 77% of creators using the feature using it repeatedly, validating supportive creator tooling as a recording lever. • Supported the release of viewer engagement features (watch later, follow a loom, time to watch) that led to a 5% increase in video views and 8% increase in comment replies. ### Product Design Manager @ Loom Jan 2020 – Jan 2022 Served as a player-coach across Core Product and Mobile, leading design execution while managing and developing a growing team. • Drove 60%+ sustained increase in emoji reactions by designing viewer nudges and end-of-video engagement cues. • Launched Notifications, enabling new engagement loops; users interacting with notifications saw 90% more VFVs than those who didn’t. • Shipped Recording Canvas, a visual recording layer now adopted weekly by ~7% of recorders. • Spearheaded process improvements in critique, hiring, and onboarding that increased design team velocity and cross-functional trust. • Worked closely with cross-functional leadership on product planning, prioritization, and team staffing to align resources with business goals. ### Product Design Lead @ Loom Jan 2019 – Jan 2020 | San Francisco Bay Area Owned design for Loom’s core experiences from individual video flows to team-oriented features. • Reimagined Loom’s Share Page experience, increasing north star metric (videos receiving a view) rate by 1.4% through targeted layout and interaction changes. • Designed and shipped Loom’s transcription experience including closed captions, in-video search, and filler word removal, increasing accessibility and clarity for users. • Launched the foundational enterprise team account experience, enabling the future vision for collaborative video in teams. ### Founding Designer @ Loom Jan 2017 – Jan 2019 | San Francisco Bay Area First design hire at Loom; designed and shipped key surfaces across product and brand. • Built Loom’s first desktop app from the ground up, enabling advanced features like custom-size recordings, the draw tool, and screenshots while ensuring intuitive interaction across platforms. Now used for 45% of all recordings. • Led two redesigns of Loom’s onboarding flow, improving first-week activation by reducing setup friction and guiding users to key value moments faster. • Designed Emoji Reactions to increase viewer engagement and creator feedback loops. Launch ranked #2 product of the day and #4 of the week on Product Hunt. • Shipped core organizational tools (Library, Folders) and improved information architecture in the dashboard experience ### Product Designer @ Octopus Jan 2016 – Jan 2016 | Santa Cruz, CA Octopus is a product design and development agency. Designed 0→1 web and mobile applications for start ups and late-stage clients including Google, Dropbox, and HP. • Created A/B-tested upgrade flows aimed at improving conversion and driving paid subscriptions • Established early design system foundations to help a pre-launch team scale product design with consistency. • Delivered end-to-end product design for multiple high-stakes projects • Balanced client needs with user experience best practices ### Product Designer @ Freelance Jan 2014 – Jan 2015 | Columbus, Ohio Area Designed for teams taking their startups from 0 to 1. Responsible for generative design research, wireframing, information architecture, interface design, and brand identity. ### Visual Designer @ The Ohio State University Jan 2012 – Jan 2014 | Columbus, Ohio Area Responsible for branding and creating marketing collateral for organizations and events within the Office of Student Life. ### Brand Creative Designer @ Shutterfly Inc. Jan 2014 – Jan 2014 | Redwood City, CA Worked as a member of the Inc. Creative team. Responsible for internal branding materials, and integral parts of the development of the Shutterfly Inc. website update including information architecture, navigation, and page design. ## Education ### Bachelor of Science in Design (BSD) in Visual Communication Design The Ohio State University ## Contact & Social - LinkedIn: https://linkedin.com/in/brittlayton - Portfolio: http://www.brittlayton.co --- Source: https://flows.cv/brittlayton JSON Resume: https://flows.cv/brittlayton/resume.json Last updated: 2026-04-13