# Brock D. > Founder I Inventor I Designer I Data Architect I Author I Scientist I Editor in Chief Emeritus I Learning Researcher I Volunteer Location: Walnut Creek, California, United States Profile: https://flows.cv/brockd Success depends on reading the future, not reacting to it. As a Principal IC at Amazon, Nielsen, and Equinix, I’ve spent 15 years helping organizations anticipate change through applied behavioral research and strategic persuasion. A former Fulbright, NSF, and NIH scholar, and founder of a funded AI healthcare company with two patents, I developed the Predictive Impact Framework to right-size research—balancing cost, time, and certainty to turn early signals into revenue impact and organizational growth. Brock Dubbels, Ph.D. ORCID iD: 0009-0008-7779-7093 ORCID record is https://orcid.org/0009-0008-7779-7093 ------------------------------------------- I design experiences where so a novice can perform like an expert, and through usage gain expert knowledge, reducing total time for users to create value. So they can focus on their goals, not learning to use software. ## Work Experience ### Chief Executive Officer / Founder @ Maetri Jan 2025 – Present | San Francisco Bay Area CEO | Inventor of Clarion Trust Architecture, LEAP, & Multimodal Signal IP | 60% Faster Documentation, 28% Billing Lift | AI+Edge for Human-First, Data-Informed Care Across Payors, Families, Patients & Frontline Staff 2 patents The Clarion semantic trust architecture layer in AI fuses real-world context, physical signals, and care intent using IRL to create a new class of interpretable AI infrastructure. It doesn’t just generate documentation—it anchors meaning in the moment, with everyone’s voice on the record. ### Adjunct Professor @ Claremont Graduate University Jan 2025 – Present | Claremont, California, United States Offering instruction and research fellowship on the psychology and design of artificial and human intelligence ### Principal UX Research @ UX Collaborative Jan 2023 – Jan 2025 | Walnut Creek, California, United States Led research for enterprise clients using mixed-methods research and AI implementation. Mixed-effect modeling, HLM, SEM. Walmart Global Tech - ERP Tool Led sentiment analysis revealing 3.5x frustration ratio (95% CI: -3.2 to -1.4) Reduced time to value: 9 months → 2 weeks Delivered $5.6M annual savings Decreased timeline tasks by 25% Wells Fargo - AI Call Automation Established ethical AI guidelines for routing systems Reduced 600K daily escalations Achieved 92% satisfaction Drove $108K annual savings Quality Care - Healthcare Hardware & SaaS Implemented research framework in regulated environment Increased engagement 60% Improved retention 35% Reduced AI costs 38% ### Principal UX (IC) Research & Design @ Amazon Jan 2022 – Jan 2023 | San Francisco Bay Area Principal (director - level 7/7) ICfor UX research for AI-powered fashion personalization systems. Conducted virtual research across demographics Used R for statistical modeling of fashion preferences Led GenAI-powered Virtual Stylist development Improved recommendations 42% Increased conversions 25% Award: Most Innovative Retail Mode ### Lead Experience Design Strategist and Researcher @ Marqeta Jan 2022 – Jan 2022 | United States Led UX research for financial technology platforms. Optimized developer sandbox experience Increased velocity 35% Boosted sales leads 15% Applied SQL/Python for interaction analysis ### Sr. Principal - UX Research & Design @ Equinix Jan 2021 – Jan 2022 | San Francisco Bay Area Optimized marketplace search experience. Conducted remote usability testing Improved task efficiency 29% Achieved 100% preference for new search Created scalable interaction patterns ### Sr Product Manager, Research & Design @ Nielsen Jan 2021 – Jan 2022 Nielsen - contract role - extended and completed 09/21 - 01/22 • Collaborated with CPO and SVP to reimagine Advertising Intelligence (AI) data platform product-led growth • Implemented lift and shift to mobile-ready, cloud-based workflows and licensed technology frameworks • Proposed BERT language model user skill enhancement: beginner to expert in click. • Led AI implementation for advertising intelligence. Reduced data integration time 40% Shortened campaign production total time to value by 65% Increased CSAT 70% Implemented ethical AI practices ### Principal Design Researcher / Service Design @ Zuora Jan 2020 – Jan 2021 | San Francisco, California, United States • Built quantitative ideal customer and KYC data governance frameworks. • Developed integrated data governance and compliance frameworks to streamline customer verification (KYC) and ensure secure handling of sensitive information • Automated integrated data governance and compliance with a redesigned user experience • Collaborated with security and compliance teams to ensure the redesigned user experiences adhered to industry standards (e.g., NIST, PCI DSS, GDPR) • Validated designs through usability testing to verify resilience against cyber threats • Identified and addressed 9 major pain points, reducing total time to value for customers by 35% • Improved SAAS order management capture, processing, inventory, fulfillment, and tracking to reduce order abandonment by 22% ### VP Experience Design Research & Strategy at the Innovation Lab @ Bank of America Jan 2019 – Jan 2020 | San Francisco, California • Secure-by-Design UX for AI Assistants: • Redesigned Erica AI chatbot interface with a strong emphasis on security and privacy • Conducted user testing to validate the comprehension and adoption of security best practices within the conversational experience • Redesigned the Erica AI in the Communications Platform, increasing NPS from 6 to 8 • Conducted structured interviews for the CXO framework in the Private Bank division • Led online-to-offline contextual inquiry for the Advanced Center, introducing telepresence on-demand banking • Analysis of SMBs for AI digital transformation strategies for sales, payroll, and business intelligence ### Sr. User Experience Design & Research @ BOLD Jan 2017 – Jan 2019 | San Francisco Bay Area Bold Limited Redesign of domestic brands with NLP / GenAI Summary: +11% growth over margin for product sales for 2017 • Reduced CAC -6% • Load time reduced FCP to 1.2s • Expansion into machine learning TTC • Observed CVR across 4 brand families +2.0% • Annual revenue lift: +15% Redesign of International Growth products with NLP / GenAI Summary: +82% growth over margin for product sales for 2018 • Product design for 8 new international markets with CVR lift +39% • India, UK, France, Germany, Italy, Spain, Mexico, Brazil • Identify and manage vendors: Schlesinger, DScout, User Testing, interpreters, and linguists New dashboards product with GenAI Summary: +21% growth over the margin for product sales • Create a trust and safety survey and align it to analytics. • Observed (dashboard traffic) CVR 1.6% • Reduced cancellations -2.0%, • Designed applicant tracking CRM product and dashboards for HR/People Care system • Recurring charge (subscription retention) +3.1% ### Sr. UX Design & Research @ American Family Insurance Jan 2016 – Jan 2017 | Madison, Wisconsin Area Online car insurance sales tool redesign Summary: +30% growth return/effort production • Policy binds + 25% • +33% change across cut scores for bundles (economy to standard, to premier bundles) • Redesign provided delivery of brand promise: inspire, protect restore • Transparency in background checks improved feelings of trust and safety AmFam Communications Platform Summary: 26% increase in productivity • Corporate communication design strategy for 120k employees, 65% independent offices • Improve search through platform integration and indexing • Machine Learning / Personalization AmFam Customer Dashboard Summary: +25% increase in self-serve onboarding enrollment • +44% increase in self-serve task completion of MyAccount services, electronic payment • Created segmentation and typing tool for 7 user archetypes A UX Collaborative Consultancy ### Editor In Chief @ International Journal of Games and Computer-Mediated Simulations Jan 2012 – Jan 2017 | Hershey, Pennsylvania Managed publication vision, editorial peer review system, and content Increased impact and added top-of -field international advisory board ### Director, Product and Design @ McMaster University Jan 2012 – Jan 2016 | Hamilton, Ontario, Canada • Managed a $2.5 million budget • Oversaw 4 teams (17 reports) and secured a $337,000 donation from Intel • Accelerated 6 projects and incubated 5 SMBs ### Principal Product Manager @ United Health Group Jan 2005 – Jan 2012 | Golden Valley, MN • Reduced training module production costs by 25%, saving $975,000 annually • Led adoption of Lean product development in Agile Scrum • Achieved a 65% increase in customer satisfaction (CSat) metric for training modules ## Education ### Post-doc in Psychology, Behavior, & Neuroscience McMaster University ### Post-doc in Computer Software Engineering McMaster University ### PhD in C&I, Cognitive Science with specialization in machine learning University of Minnesota ### MA in Literacy Education University of Minnesota ### MA in Educational Psychology University of Minnesota ### Bachelor of Science in English Winona State University ### Undone in Philosophy University of California, Berkeley ### Associate of Arts and Sciences (AAS) in Philosophy De Anza College ## Contact & Social - LinkedIn: https://linkedin.com/in/brockdubbels - Website: https://brockdubbels.com --- Source: https://flows.cv/brockd JSON Resume: https://flows.cv/brockd/resume.json Last updated: 2026-04-05