• Redesigned the Goodreads app for Kindle e-reader devices, starting with customer research and business frameworks to create and advocate for a unique product design for a specific customer set.

• Designed core elements of Goodreads’ new design system — including the typography and iconography systems — partnering closely with development teams.

• Focused on discovery and personalization experiences across the Goodreads website on desktop and mobile, as well as native apps for iOS and Android.

• Created a UX copywriting process — including guidelines and reviews — to better and more consistently integrate UX content design into the product design process.

• Led the redesign of the Goodreads book page as part of a core team focused on creating a north-star, customer-centric vision for Goodreads.

• Led a revamp of the Goodreads brand identity: defined and refined the brand’s logo, color palette, imagery guidelines and creative direction.

• Led the redesign of Goodreads’ jobs page, including rounds of UX research and photoshoot production, working with multiple stakeholders across marketing, communications, recruiting, and engineering leadership.

• Partnered with design team members to refine the Visual UX of designs across the website and native apps.

• Created style guidelines to make the Goodreads brand accessible for different audiences.

• Designed graphics to drive member acquisition and traffic, and uplevel Goodreads content across Amazon.com, Kindle, Goodreads social media, newsletters, the blog, special event landing pages, etc.

• Worked with the advertising team and partners to create campaigns, including page skins and special advertising sections, for Goodreads sites and apps.