Created responsive web pages by applying information architecture and design patterns to enhance user experience and functionality.

Managed stakeholder expectations and deadlines, collaborating with developers to define constraints and successfully develop multiple projects.

Provided strategic and holistic evaluations of web pages, ensuring brand consistency and aligning with organizational goals.

Collaborated on accessibility initiatives for Windows 11 and assistive technologies, creating inclusive design experiences for all users.

Achieved client’s business goals by creating a web-based app that addressed product success KPIs and target user needs, leading to the stakeholder’s decision to launch the App in 2021 based on our research and prototype.

Conducted competitive and comparative analyses to identify industry standards and opportunities, creating user personas to target pain points and enhance user flow, aligning user needs with business goals.

Designed a comprehensive UI design system using components that communicated the company’s values, ensuring consistency and cohesive branding across the application.

Successfully coordinated the project timeline within a team of three UX designers, ensuring timely delivery and collaboration.

Collaborated with the Interaction Designer to translate mid-fidelity wireframes into a high-fidelity prototype, applying design specifications and user testing results.

Designed a high-fidelity prototype based on usability testing feedback, enhancing user flow and customer experience.

Directed the UI and visual design, ensuring compliance with Peloton’s design system guidelines.

Analyzed and synthesized qualitative and quantitative data to identify pain points and user needs.

Led a UX design team of three, organizing tasks and managing the project timeline to ensure efficient workflow.