# Bruno Charters

> Digital Product Designer

Location: Porto Metropolitan Area, Portugal
Profile: https://flows.cv/brunocharters

Looking for opportunities.

Being a data-driven designer, I strive to satisfy user needs while keeping your business goals in mind. Eager to chat? Reach out through Linkedin or my website.

## Work Experience
### Senior Digital Product Designer @ Bruno Charters - Digital Product Design
Jan 2016 – Present | Remote
With constant hands-on projects in agile environments I work together with multi-disciplinary teams on creating applications running on Outsytems. I am also an avid user and creator of robust design systems that will help us speed up the creation of design prototypes and going to development faster and easier than ever.

With the businesses, I build value by running several joint UX exercises such as Empathy Mapping, Business Analysis, Competitor Analysis, Card Sorting for IA, Site Mapping and more to prepare for a Data-Driven UI that kicks-off from sketches and wireframes building up to a pixel-perfect UI that your users love and that is profitable for you and your company. 

Got a live project? Get consultation from me and find out what your users need and how you can scale your business for them.

### Senior Product Designer | Outsystems | Banking @ Accelerated Focus
Jan 2023 – Jan 2023
In my role as the Senior Product Designer leading the product design aspects for a Credit Union' Cards Management Team for Retail and Business users, I took charge of a comprehensive project that extended to Employer users. Responsible for the end-to-end product design process, my duties ranged from strategizing and researching to testing, prototyping, and supporting development. My focus extended beyond the immediate tasks, encompassing the preparation for a future consumer-facing aspect of the application.

A significant achievement was the revitalization of the old Card Management Retail application, providing it with a visual and UX facelift. This overhaul aimed to align it with the Business application, a critical step achieved through meticulous competitive analysis and feature gap assessments. By implementing industry standards and intuitive design principles, we empowered all stakeholders, from branch staff to senior account managers users to redirect their focus from navigating legacy systems to more impactful responsibilities such as growing their portfolio of retail and business credit card customers.

To ensure scalability and consistency, I spearheaded the implementation of a robust design system across multiple apps, advocating for the use of reusable components. This strategic move not only facilitated faster and leaner development but also allowed high-end UI designs to be executed at the same cost as lower-quality alternatives. The outcome was a swift production timeline, addressing real business problems inherent in Credit Card Management apps.

Through constant communication, discussion, and mutual education on the potential of UX design, the client was left with a significantly more mature approach to product design. The project not only met immediate goals, increasing user satisfaction and subsequently customer satisfaction but also laid the foundation for a sustained and evolving user-centric design philosophy within the organization.

### Senior Product Designer | Outsystems | Maritime Industry @ Accelerated Focus
Jan 2023 – Jan 2023
In my role as the Senior Product Designer, I took charge of a transformative project focused on a Maritime Vessel Tracking tool. The objective was to understand the current state of the company's vessels and voyages, necessitating extensive user research to uncover opportunities for enhancement.

The research revealed a golden opportunity to revamp the 20-year-old legacy version of the app, introducing cutting-edge UX guidelines. This revitalization addressed usability bottlenecks by incorporating updated components like user-friendly file uploading tools, sortable tables, and an interactive map for a comprehensive fleet overview. Deep-diving capabilities into container cargo status, financials, and the integration of tools to track and improve Environmental Performance were additional features inspired by user concerns and industry trends.

The project not only showcased the company's commitment to staying at the forefront of their industry but also aligned with global environmental goals. By addressing upcoming fees related to Environmental Performance, the app provided users with tools to track and enhance their vessels' environmental impact, potentially saving millions in fines. Simultaneously, we tackled the issue of customer support overload by making crucial functionalities easily accessible within the app, significantly reducing manual report requests and giving the support team more time for more strategic tasks.

This project stands as a testament to the company's dedication to innovation, efficiency, and environmental responsibility, positioning them as a state-of-the-art competitor in the maritime industry. The successful implementation sets the stage for continued success, especially with the advent of 2024 and the introduction of fees related to environmental performance.

### Lead User Experience Designer @ Rainforest
Jan 2021 – Jan 2022 | Singapore

### Product Design Manager | Outsystems | Insurance @ Do iT Lean - a valantic company
Jan 2022 – Jan 2022
In a pivotal role as the Product Design Manager, I spearheaded the transformation of a legacy certificate management system for a leading US Insurance Company. Collaborating closely with a Junior Product Designer, our mission was to align the system with the evolving business needs and deliver a user-centric solution.

Analysing initial user feedback revealed that accessibility and a robust search mechanism were paramount to user satisfaction. Users valued a seamless experience that not only facilitated quick access but also provided relevant details instantly within a person's profile. To ensure a consistent and efficient design approach, we introduced a comprehensive product style guide and a library of reusable components, expediting the development process.

Under my leadership, the design team crafted a state-of-the-art product that significantly enhanced user task performance and operational efficiency. A notable feature included in the project addressed the need for cross-accessible information throughout the user journey. Custom-tailored modality options were implemented, allowing users to access crucial information from other files or documents at key points without losing context.

Despite challenges related to loading times, our team successfully mitigated user frustration by introducing various loading and placeholder states. This approach not only resolved technical challenges but also contributed to an overall positive user experience. The transformed certificate management system stands as a testament to our commitment to user-centric design and efficient task execution for the insurance company.

### Digital Product Designer @ Upwork
Jan 2016 – Jan 2020
On my off times I tackle UI/UX and Graphic Design projects to help people around the world that I otherwise wouldn't without this platform. Majorly, I've helped people come up with high fidelity mockups to bring to stakeholders and executive boards, that better showcase their ideas regarding a product. So far it's been amazing to have such reach.

### Design Consultant @ Spring Air Portugal
Jan 2017 – Jan 2020 | Portugal
infinity Air is the biggest olfactory marketing company in the world. Recently their branding identity was updated and all of their products took on a new design. The company is striving to keep a sleek and clean look on most of their products and they desire the same happens to their online presence.

For a good period of time I will be responsible of guiding the current visual design of various aspects from Spring Air Portugal. I will be advising on website, digital marketing and branding for more coherent content.

### Digital Product Designer (R&D) @ OutSystems
Jan 2019 – Jan 2019 | Remote
Collaborating with a team of talented individuals in areas that range from Business Development to Marketing and Copywriting I helped push innovative digital experiences by taking on the following responsibilities:

- Help generate solutions to diverse business problems
- Iterate on low-fidelity designs in order to test hypothesis and improve user journeys
- Translate wireframes into high-fidelity designs
- Support the front-end development by providing assets and overlooking on implementation
- Help develop and evolve a design system
- Engage in Design Reviews to ensure good implementation of design guidelines (both giving feedback and receiving) 
- Participate in different team gatherings to discuss progress in various ends

Keywords:
UX, UI, Product Design, User Experience, User Interface, Digital Design, Visual Design, User Testing,

### UX/UI Designer @ MediaWeb | Agile the modern web
Jan 2016 – Jan 2019 | Leiria Area, Portugal
Manage the progress of an existing or upcoming product's design through iterations to get it ready to hand off for development.

Lead user research and create user stories that tell teams about a product's functionalities are.

Prepare sprints together with the responsible teams and stakeholders to minimize risk and maximize effectiveness.

### Graphic Designer @ MediaWeb | Agile the modern web
Jan 2017 – Jan 2017

### Digital Product Designer @ Seller Metrix
Jan 2018 – Jan 2019 | Remote
In Seller Metrix I am responsible for (both web and mobile): 
Creating and gathering requirements from current and for future features; 
Designing and testing user journeys;
Creating wireframes to validate concepts;
Creating high-fidelity prototypes for dev-handoff;
Creating and maintaining a sustainable design system that allows for faster prototyping as well;
Coordinate and support front-end development;
Engaging in team discussions to explore probelms and create solutions;
Planning tasks and reviewing the feature roadmap as needed;


## Education
### Other in Design Patterns
IxDF - The Interaction Design Foundation

### Bachelor’s Degree in Digital Communication and Media/Multimedia
Universidade da Maia - UMAIA

### Erasmus (1 year course) in Media Arts & Technology
Dundalk Institute of Technology

### CET in Multimedia Product Development
Universidade da Maia - UMAIA

### High School in Computer/Information Technology Administration and Management
INED


## Contact & Social
- LinkedIn: https://linkedin.com/in/brunocharters
- Dribbble: https://dribbble.com/BrunoCharters
- Portfolio: https://www.brunoCharters.com

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Source: https://flows.cv/brunocharters
JSON Resume: https://flows.cv/brunocharters/resume.json
Last updated: 2026-03-31