Promoted multiple times to lead design strategy and execution across Shift4’s commerce ecosystem, spanning POS hardware and software, merchant platforms, onboarding, payments, and AI-enabled experiences. Led and mentored a multi-level design team and partnered closely with Product, Engineering, Research, and executive leadership to ship new product initiatives, scale a unified design system, and drive measurable improvements in activation, adoption, and usability across core merchant workflows.

Championed design for VenueNext, the mobile-first commerce and POS platform built for stadiums, entertainment venues, and other high-volume environments. Led cross-functional teams to ship real-time, high-traffic experiences that scale reliably while integrating into Shift4 Payments’s broader commerce platform.

Business impact & scale

• Part of Shift4’s ecosystem supporting 200,000+ merchants and >$200B in annual payment volume across restaurants, hospitality, entertainment, and retail.

• Delivered enterprise-grade mobile ordering, POS, and guest checkout workflows for venues serving tens of millions of guests annually—including concessions, in-seat dining, ticketing integrations, and loyalty.

• Helped build platform capabilities that support a business processing billions of transactions annually, contributing to continued growth in end-to-end payment volume.

Partnered directly with the QuickBooks Care organization during Intuit’s Design for Delight transformation to address high-impact customer pain points driving support volume and brand erosion.

• Applied Design for Delight principles (deep customer empathy, rapid experimentation, and delight moments) to reframe top customer support drivers as product design opportunities.

• Led end-to-end design solutions targeting the highest call-volume workflows, reducing friction in critical QuickBooks flows.

• Collaborated cross-functionally with Product, Care, and Engineering to translate qualitative insights into actionable UX improvements.

• Helped shift the organization from reactive support fixes to proactive, experience-led problem solving.

Led design systems and interaction strategy for high-traffic consumer banking experiences across core financial products.

• Built and scaled visual design systems and interaction patterns used across the UX organization, improving consistency and delivery velocity.

• Led experience design for major consumer products including Deposits, Preferred Rewards, Auto Loans, and Financial Education.

• Reimagined digital sales and education flows to increase clarity, trust, and conversion in complex financial decision-making moments.

• Acted as design partner to Product and Business stakeholders, balancing regulatory constraints with user-centered outcomes.

Designed modernized digital experiences for enterprise financial services during a period of large-scale platform transformation.

• Defined a contemporary visual and interaction language for the Wealth Management Group intranet, replacing legacy tools with intuitive, task-oriented workflows.

• Improved information architecture and usability for internal users managing complex financial operations.

• Partnered with stakeholders to bring user-centered design practices into traditionally engineering-led environments.