# Bryan Thomas Sellers > Product Design Leader | Systems at Scale, AI-Driven Products | Commerce, Fintech & Payments Location: San Francisco Bay Area, United States Profile: https://flows.cv/bryanthomassellers Product Design Leader with 15+ years turning complex, regulated platforms into clear, confident workflows so people can complete critical jobs fast and accurately without becoming domain experts. I work at the intersection of strategy, interaction design, and scalable systems: setting the UX north star, mapping end-to-end journeys, prototyping deeply, and partnering tightly with engineering to ship durable solutions. I also lead through craft—raising quality bars, mentoring through critique, and aligning cross-functional teams with crisp decisions and shared tradeoffs. Recent focus: human–AI collaboration patterns that surface insight, reduce cognitive load, and drive action inside real operational workflows. ## Work Experience ### VP of Product Design @ Shift4 Jan 2021 – Jan 2026 Promoted multiple times to lead design strategy and execution across Shift4’s commerce ecosystem, spanning POS hardware and software, merchant platforms, onboarding, payments, and AI-enabled experiences. Led and mentored a multi-level design team and partnered closely with Product, Engineering, Research, and executive leadership to ship new product initiatives, scale a unified design system, and drive measurable improvements in activation, adoption, and usability across core merchant workflows. ### Principal Designer @ VenueNext, a Shift4 Company Jan 2015 – Jan 2021 | San Francisco Bay Area Championed design for VenueNext, the mobile-first commerce and POS platform built for stadiums, entertainment venues, and other high-volume environments. Led cross-functional teams to ship real-time, high-traffic experiences that scale reliably while integrating into Shift4 Payments’s broader commerce platform. Business impact & scale • Part of Shift4’s ecosystem supporting 200,000+ merchants and >$200B in annual payment volume across restaurants, hospitality, entertainment, and retail. • Delivered enterprise-grade mobile ordering, POS, and guest checkout workflows for venues serving tens of millions of guests annually—including concessions, in-seat dining, ticketing integrations, and loyalty. • Helped build platform capabilities that support a business processing billions of transactions annually, contributing to continued growth in end-to-end payment volume. ### Principal Designer @ Intuit Jan 2014 – Jan 2015 | San Francisco Bay Area Partnered directly with the QuickBooks Care organization during Intuit’s Design for Delight transformation to address high-impact customer pain points driving support volume and brand erosion. • Applied Design for Delight principles (deep customer empathy, rapid experimentation, and delight moments) to reframe top customer support drivers as product design opportunities. • Led end-to-end design solutions targeting the highest call-volume workflows, reducing friction in critical QuickBooks flows. • Collaborated cross-functionally with Product, Care, and Engineering to translate qualitative insights into actionable UX improvements. • Helped shift the organization from reactive support fixes to proactive, experience-led problem solving. ### UX Design Team Lead @ Bank of America Jan 2010 – Jan 2014 | San Francisco Bay Area Led design systems and interaction strategy for high-traffic consumer banking experiences across core financial products. • Built and scaled visual design systems and interaction patterns used across the UX organization, improving consistency and delivery velocity. • Led experience design for major consumer products including Deposits, Preferred Rewards, Auto Loans, and Financial Education. • Reimagined digital sales and education flows to increase clarity, trust, and conversion in complex financial decision-making moments. • Acted as design partner to Product and Business stakeholders, balancing regulatory constraints with user-centered outcomes. ### User Experience Designer @ Wells Fargo Jan 2007 – Jan 2010 | San Francisco Bay Area Designed modernized digital experiences for enterprise financial services during a period of large-scale platform transformation. • Defined a contemporary visual and interaction language for the Wealth Management Group intranet, replacing legacy tools with intuitive, task-oriented workflows. • Improved information architecture and usability for internal users managing complex financial operations. • Partnered with stakeholders to bring user-centered design practices into traditionally engineering-led environments. ### Art Director @ FCB Global Jan 2009 – Jan 2009 | San Francisco Bay Area Designed brand-led digital experiences at a global advertising agency during the early transition from traditional creative to interactive. • Led visual and interaction design for PG&E’s Smart Rate initiative, translating complex energy concepts into clear, approachable consumer experiences. • Focused on storytelling, visual hierarchy, and clarity — skills that later informed user-centered product work. ### Interactive Designer @ Hamon & Associates Jan 2005 – Jan 2007 Worked across digital brand campaigns and early interactive experiences at a boutique agency serving global clients. • Designed websites, microsites, email campaigns, and interactive media at a time when UX as a discipline was still emerging. • Collaborated with creative directors and strategists to bring brand narratives to life across digital touchpoints. • Clients included Hyundai, Singapore Airlines, Bosch, Thermador, Kaiser Permanente, Logitech, and others. ### Art Director @ Epic Brand Group Jan 2004 – Jan 2005 Developed brand and visual systems across digital and print channels in a fast-paced agency environment. • Led visual design across web, digital campaigns, and physical brand materials. • Built strong fundamentals in typography, layout, visual systems, and creative direction that later translated into product and platform design leadership. ## Education ### Bachelor of Arts - BA in Graphic Design and Illustration California State University, Long Beach ### The Recording Engineer Program in Recording Engineering & Video Production The Los Angeles Recording School ## Contact & Social - LinkedIn: https://linkedin.com/in/bryansellers - Portfolio: https://btsjams.com/ --- Source: https://flows.cv/bryanthomassellers JSON Resume: https://flows.cv/bryanthomassellers/resume.json Last updated: 2026-04-13