• Helped build an SMS marketing platform, designing scalable backend systems to support conversational messaging, A/B test campaigns, customer data collection

• Developed and maintained key integrations with Twilio, Shopify, Salesforce, Lightspeed, and Klaviyo

• Designed and implemented AI-driven marketing tools, including automated marketing strategy generation based on client input and customer data

• Joined CrowdTwist (a leading SaaS Loyalty Platform) as an early engineer and continued through Oracle’s acquisition, contributing to the platform’s evolution from startup scale to enterprise-grade architecture.

• Refactored large portions of a legacy PHP monolith into a microservices architecture, improving scalability and maintainability.

• Built a client-facing data export tool to reduce ad hoc query load on the data team and streamline client reporting workflows

• Rebuilt the company’s survey platform (originally PHP/PLSQL) as a modular microservice-based system, improving reliability and developer velocity.

• Contributed to the design and implementation of a product catalog on a graph database, enabling attribute-based campaigns

• Created an internal workflow tracing tool for debugging distributed processes; later opened to power users.

• Led parts of the cloud migration from AWS to OCI (Oracle Cloud Infrastructure), ensuring smooth transition of core services.

• Modernized the codebase for a leading hotel and flight booking platform

• Built API endpoints to replace static content, reducing frontend deployment cycles and enabling dynamic updates

• Re-engineered search ranking calculations (PL/SQL procedure) as a multi-threaded Java application, achieving significant performance gains

• Developed a customer-facing web application enabling phone purchases with monthly payment plans under long-term contracts.

• Built disaster recovery system for digitally stored contracts

• Led a team of five engineers in the development and maintenance of a nationwide retail operations platform used across thousands of stores, supporting key workflows such as mobile device activations, plan changes, and customer service actions.

• Implemented automated UI test suites, reducing time spent on manual testing drastically.

• Migrated build tooling from Ant to Maven to simplify dependency management and standardize build processes.