Leading product strategy, modernization, and expansion of the Box core user experiences across Web, Mobile and Desktop apps - and collaboration products.

Strategy & Vision: Reimagining and updating Box’s core end-user experiences across all touch points: web, mobile, desktop.

Product Portfolio Expansion: Led 0-1 creation (+ acquisition) of new Box collaboration products: Box Sign (e-signatures); Box Canvas (online whiteboard), Box Hubs (no-code portals); Apple Vision Pro Box app for enterprise, plus reintroduction of Box Notes – with Box AI generative capabilities.

Product Led Growth: Continued focus on growing user engagement/adoption ~ 3X relative to seat/customer expansion rates - generating strong impacts to net customer retention (and NRR).

Partner/Integrations: Continued refinement and optimization of end-user access and UX in support of 1500+ SaaS integrations with Box - including significant co-developed releases with Microsoft, Salesforce, Slack, and Google.

Product Management Craft: Significantly enhanced the Product Management approach across Box by introducing JTBD, PM OS, prioritization frameworks, and introduced Design System. (shared design + code libraries, across product experiences)

Company Product Strategy: Significant overall of Box Product Strategy and long term planning approaches to more strongly align with GTM, customer, and competitive dynamics to ensure product-customer-fit, and driving 3X user engagement.

SmugMug is the leading cloud and e-commerce platform for professional and prosumer photographers. The platform delivers unlimited backup/storage - cross-device availability, customizable portfolio websites, photographer-client workflow tools, and white-label commerce marketplaces (prints, downloads, labs, pricelists, checkout, etc). Monetizing through both subscription plans and e-commerce transactions.

Product Vision, Strategy, and Product/Business Priorities

Product Management craft and culture, focused around Empowered Product Teams

Data Driven Product Discovery: KPIs, behavioral data, customer research, jobs-to-be-done opportunity scoring, and decision/prioritization frameworks

Payments/Commerce/Subscriptions: Led reinvention of payments platform, incl. 3rd party integrations, global reach/currencies, multi payment methods, and seller payout/tax processes.

Introduced PLG (Product Led Growth) best practices reversing declines into subscribers growth and ecommerce transaction growth.

Design/UX Excellence: design principles, modern, cross-device design system.

Growth/Conversions: modern split-testing strategies to optimize trail-to-conversions

Product Marketing: go-to-market plans and product positioning

Hired by Board to reshape education focused e-commerce marketplace start-up in pursuit of acquisition or new investment strategies.

Reset overall company definition and product plan to increase value of sale/acquisition potential. Overhauled company financial management strategies to significantly strengthen cash position. Grew organic traffic/conversions 50%+ y/y by resetting SEO, Social, email strategies

Executive leader with focus on building culture, talent, product, engineering, user experiences, and overall business operations for the leading Early Education Learning and Games subscription site. (freemium subscriber acquisition model - PLG)

Led extensive transformations of strategy, product, and culture to create a hi-performing team that grew subscriber and associated subscriber/member key metrics 80% to 100%+ y/y - driving to ultimate longterm profitability - setting up future acquisition.

Led transformation from an ad-dominant business model to a subscription-dominant model that grew revenue/ARR ~ 8X, leading to consistent profitability and ultimate acquisition.

Education.com was acquired by IXL Learning in late 2019