# Burke Culligan > Product Leadership Executive | Driving Product-Led Growth, AI, Innovation & Market Leadership | Building the Next Generation of Products & High Performing Product Teams Location: San Francisco Bay Area, United States Profile: https://flows.cv/burkeculligan Executive Product Leader focused on developing amazing products that users love and exponentially scales business outcomes. Distinctive experience in Tech Product Leadership, Product Strategy, Product Led Growth + Optimization, Focused Execution, Subscription / Ecommerce Biz Models, Organizational Design -- across multiple tech categories including Enterprise SaaS, Consumer SaaS, EdTech (education), and New Media. ## Work Experience ### Advisor @ Berkeley SkyDeck Jan 2025 – Present ### VP Product Management: End-User Applications, Design System, Box AI, and Product Led Growth/Adoption @ Box Jan 2021 – Jan 2025 | Redwood City, California, United States Leading product strategy, modernization, and expansion of the Box core user experiences across Web, Mobile and Desktop apps - and collaboration products. Strategy & Vision: Reimagining and updating Box’s core end-user experiences across all touch points: web, mobile, desktop. Product Portfolio Expansion: Led 0-1 creation (+ acquisition) of new Box collaboration products: Box Sign (e-signatures); Box Canvas (online whiteboard), Box Hubs (no-code portals); Apple Vision Pro Box app for enterprise, plus reintroduction of Box Notes – with Box AI generative capabilities. Product Led Growth: Continued focus on growing user engagement/adoption ~ 3X relative to seat/customer expansion rates - generating strong impacts to net customer retention (and NRR). Partner/Integrations: Continued refinement and optimization of end-user access and UX in support of 1500+ SaaS integrations with Box - including significant co-developed releases with Microsoft, Salesforce, Slack, and Google. Product Management Craft: Significantly enhanced the Product Management approach across Box by introducing JTBD, PM OS, prioritization frameworks, and introduced Design System. (shared design + code libraries, across product experiences) Company Product Strategy: Significant overall of Box Product Strategy and long term planning approaches to more strongly align with GTM, customer, and competitive dynamics to ensure product-customer-fit, and driving 3X user engagement. ### VP Product Management, Design, Product-Led Growth (PLG) @ SmugMug Jan 2018 – Jan 2020 | Mountain View, California, United States SmugMug is the leading cloud and e-commerce platform for professional and prosumer photographers. The platform delivers unlimited backup/storage - cross-device availability, customizable portfolio websites, photographer-client workflow tools, and white-label commerce marketplaces (prints, downloads, labs, pricelists, checkout, etc). Monetizing through both subscription plans and e-commerce transactions. Product Vision, Strategy, and Product/Business Priorities Product Management craft and culture, focused around Empowered Product Teams Data Driven Product Discovery: KPIs, behavioral data, customer research, jobs-to-be-done opportunity scoring, and decision/prioritization frameworks Payments/Commerce/Subscriptions: Led reinvention of payments platform, incl. 3rd party integrations, global reach/currencies, multi payment methods, and seller payout/tax processes. Introduced PLG (Product Led Growth) best practices reversing declines into subscribers growth and ecommerce transaction growth. Design/UX Excellence: design principles, modern, cross-device design system. Growth/Conversions: modern split-testing strategies to optimize trail-to-conversions Product Marketing: go-to-market plans and product positioning ### CEO / Board Member @ Educents Jan 2017 – Jan 2018 | San Francisco Bay Area Hired by Board to reshape education focused e-commerce marketplace start-up in pursuit of acquisition or new investment strategies. Reset overall company definition and product plan to increase value of sale/acquisition potential. Overhauled company financial management strategies to significantly strengthen cash position. Grew organic traffic/conversions 50%+ y/y by resetting SEO, Social, email strategies ### CPO; Product, Design, Engineering, Subscription Growth (PLG) @ Education.com Jan 2015 – Jan 2017 | San Mateo, Ca Executive leader with focus on building culture, talent, product, engineering, user experiences, and overall business operations for the leading Early Education Learning and Games subscription site. (freemium subscriber acquisition model - PLG) Led extensive transformations of strategy, product, and culture to create a hi-performing team that grew subscriber and associated subscriber/member key metrics 80% to 100%+ y/y - driving to ultimate longterm profitability - setting up future acquisition. Led transformation from an ad-dominant business model to a subscription-dominant model that grew revenue/ARR ~ 8X, leading to consistent profitability and ultimate acquisition. Education.com was acquired by IXL Learning in late 2019 ### VP, Product Management Adobe Document Cloud; Product-Led Growth (PLG) @ Adobe Jan 2011 – Jan 2015 | San Jose, Ca Executive product leader for Adobe’s Document Cloud ~ $1B product group. Led product and strategy transformation from desktop software core to cloud based subscription business, including creation and early evolution of new Acrobat.com subscription service from launch to $100M+ annual run rate. Champion for the transformation and modernization of the product user experience including new Acrobat DC (15) and Acrobat Reader DC (15) desktop software. Business insights/PLG strategy: Led BI/KPI, data driven decisions culture change and the creation and refinement of Product-Led Growth (PLG) approach to drive subscription business from $0 to $200M+ in first 2 years. Led transformation of traditional software development culture into fast, agile based, innovation driven web/cloud team. ### VP, Product Management, Global Homepage Product Group, Product-Led Growth (PLG) @ Yahoo! Jan 2005 – Jan 2011 | Sunnyvale, Ca Executive leader for Yahoo!'s Global Homepage Group - driving vision, strategy, product, and business optimization for a product suite that reached over 700+ million consumers, and directly influenced ~ $7 billon in annual revenue. Product group included Homepages in 40+ markets, Mobile Homepages, Mobile/Tablet Strategy for Y! Media Group; MyYahoo, Client Tech (browsers/toolbars), major partner sites such as AT&T, BT, Rogers, Starbucks Wifi; and modernizing the Y! Media Publishing Platform. Led the incubation and ultimate launch of Yahoo!'s C.O.R.E content optimization platform, and application across Y!'s global homepages. (Product Led Growth/Engagement) Machine Learning approach to displaying content to users that created a 320%+ increase in engagement in the first year and beyond. Led creation of new platform team to integrate the methodology across all Y! media properties and mobile apps. ### Product Management Lead - QuickBooks Online Edition @ Intuit Jan 2005 – Jan 2005 | Mountain View, Ca Led development of 3-year strategy and business plan, plus associated short-term product execution tactics for the first iteration of a web based version of Intuit’s industry leading small business accounting product. ### Sr. Prod Management Lead @ Netscape Communications Jan 2003 – Jan 2004 | Mountain View, Ca Lead product visionary and execution owner for cross-company personalization strategy and standards based content distribution platform. ### Sr. Group Manager, Product Management E-Commerce @ Yahoo! Jan 2001 – Jan 2003 | Sunnyvale, Ca Commerce Product Lead: Owned biz + product management for Y!’s e-commerce sites, and transaction platforms. Product Management: Managed product reqs, specs, feature enhancements, strategy, biz/operational models. eCommerce: Led creation of Y!’s first online payment and credit card product with partners: HSBC, Verisign, Visa. ### Director of Product Management @ Excite@Home Jan 1996 – Jan 2001 | Redwood City, Ca Led management of core product group for leading internet portal service; revenue strategies, business unit P/L generating $50 millon+ revenue. Led complex cross functional teams in developing product strategies and daily execution towards new innovative consumer web products. Managed day-to-day relationships for high profile partnerships such as AT&T, Cox, Comcast. ### Broadcast Production @ Hal Riney & Partners Jan 1993 – Jan 1996 | San Francisco Led production of TV/Radio commercials for large national brands. GM/Saturn, Old Milwaukee Beer, Bellagio/Wynn Resorts ### Cellar & Harvest Team @ Sebastiani Vineyards Jan 1991 – Jan 1992 | Woodbridge, Ca Ran winemaking activities based on daily recipe orders from head wine master. Transfers, filters, grape pressing, etc. ## Education ### Bachelor of Science (BS) in Business Administration and Management, General; Information Sciences University of the Pacific - Eberhardt School of Business ## Contact & Social - LinkedIn: https://linkedin.com/in/bculligan - Website: https://www.box.com --- Source: https://flows.cv/burkeculligan JSON Resume: https://flows.cv/burkeculligan/resume.json Last updated: 2026-04-05