# Byung Kwon (BK) Choi

> Product Designer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/byungkwonbkchoi

I have a BA in Design Studies from San Jose State University, where I learned the fundamentals of design theory, research, and practice. I have over four years of experience as a Product Designer at CarNow, a leading platform that connects car dealers and consumers through online and offline channels. I have also been a Creative Instructor and Manager at Gorilla Art Academy, where I taught digital and fine arts to students of various ages and levels.

At CarNow, I led the design of several web and mobile products that helped dealerships increase their sales, retention, and ROI, as well as enhanced the car-buying experience for consumers. I used tools such as Adobe XD, and Figma to create prototypes, style guides, and UI components, and conducted user testing and presentation at key events. I collaborated with engineers, product managers, and stakeholders to deliver user-centric solutions that met the business goals and user needs. I am passionate about creating innovative products that solve real-world problems and make a positive impact. I value teamwork, feedback, and learning, and I can bring diverse perspectives and experiences to the design team.

## Work Experience
### Brand and UX Designer @ KOTRA
Jan 2024 – Jan 2024 | San Jose, California, United States
-Utilized Wix to craft an interactive landing page for an event, boosting lead influx by 34%.
-Coordinated with project management to develop comprehensive timelines using project management tools, achieving 100% adherence to deadlines.
-Developed a unique branding concept for the event through strategic design, enhancing engagement levels among participants.
-Authored detailed design documentation to streamline project workflow, utilizing communication skills to align cross-functional teams and reduce design revisions.

### UI/UX Designer @ Stealth Startup
Jan 2024 – Jan 2024
-Architected comprehensive B2B web experiences leveraging AI technology, optimized for user tasks.
-Engineered a user-centric interface to expedite adoption rates and improve overall customer journey effectiveness.
-Conducted user research and usability testing, refining design elements for improved accessibility and overall user experience.
-Implemented Design Thinking methodologies, utilizing Figma to prototype and iterate on design solutions.

### Product Designer @ CarNow
Jan 2020 – Jan 2023 | Atlanta, Georgia, United States
-Orchestrated the deployment of a cross-platform B2B SaaS solution for web, iOS, and Android, driving a 68% increase in ROI and doubling dealership closing ratios.
-Created adaptable web solutions combining cross-platform and hybrid customer journeys, securing primary partnerships with key automotive brands, and capturing 17% of industry market shares.
-Enhanced user interfaces for existing B2C products and innovated a consumer platform on dealer sites, achieving a 54% rise in lead acquisition..
-Optimized design system efficiency through regular audits and updates.
-Conducted comprehensive user testing with prototypes, generating qualitative feedback and driving a data-informed design approach in collaboration with product manager inputs.
-Developed enhanced collaboration frameworks with Jira for prioritizing tasks, facilitating seamless interactions among multiple product managers and engineers.

### Creative Instructor & Manager @ Gorilla Art Academy
Jan 2016 – Jan 2020 | San Jose, CA
-Led digital art class for middle school students, explaining basic terms, and ideas of Adobe Photoshop, and demonstrating how to use its various tools.
-Instructed creative arts and fine arts for over a hundred students, ages five to sixteen.
-Made and tested lesson plans for creative arts and digital arts classes, and prepared various sets of visual references by categories to make it easier for students to understand concepts and directions for each project.

### UI/UX Design Intern @ Photon Commerce
Jan 2020 – Jan 2020 | San Francisco Bay Area
-Implemented efficient B2B bookkeeping applications by implementing user-centered design principles, enhancing usability across web and mobile platforms.
-Executed comprehensive user and competitor research to uncover key insights, utilizing Figma for solution prototyping and enhancing decisions through targeted user testing.
-Spearheaded the creation of the lead search product on Webflow, ensuring responsive design principles.
-Collaborated closely with the engineering team and upper management to iteratively refine design deliverables on Zeplin, ensuring alignment with project goals.
-Prioritized high-impact design tasks in a fast-paced startup by collaborating directly with the CEO, ensuring the timely delivery of critical projects.

### Creative Designer @ Hit Creative
Jan 2018 – Jan 2019 | Burlingame, California, United States
Designed graphic elements, including gifs, business cards and brochures as a team for businesses located in the Bay Area.

### Graphic Designer @ D&T Signs
Jan 2017 – Jan 2017 | San Jose, CA
-Developed commercial and marketing designs for businesses.
-Designed signs, logos, posters, and banners to characterize the company's identity and complement the marketing strategy.


## Education
### Bachelor of Arts - BA in Design Studies
San José State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/byung-kwon-choi
- Portfolio: https://www.bkchoi.com

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Source: https://flows.cv/byungkwonbkchoi
JSON Resume: https://flows.cv/byungkwonbkchoi/resume.json
Last updated: 2026-04-13