Developed strategic vision and product roadmaps for higher-education biology and environmental science courseware portfolio. Synthesized usage data, market research, and competitive landscape to inform content and product model decisions. Managed complex teams throughout the development process and oversaw all editorial developmental, market research and analysis, production, design, and marketing campaigns for each product.
Highlights include:
• Achieved 6% year-over-year growth in digital registrations across the market-leading environmental science franchise
• Managed financials and built P&Ls for $20 million portfolio
• Managed the acquisition and contract negotiation for new authors