• Develop annual events calendar for the resort. Plan, lead, and guide inter-departmental execution of special events and weekly activities, events, classes, and programs that allow guests to experience the resorts values and create lasting memories.

• Develop daily rituals that bring the resort’s spirit alive for its guests and the local community.

• Curate design elements for use in Resort spaces, retail, and amenity offerings. Create, execute, teach, and standardize presentation and execution of guest offerings; activate event spaces in well-designed and intentional ways to create relevant, unprecedented, and memorable guest experiences.

• Establish relationships with local partners and vendors to initiate and enhance a unique brand story.

• Align the resort with strong brand partners to solidify messaging in the local community as well as the global luxury resort market, and to present a consistently attractive brand image to existing and potential guests.

• Create visual and physical content to support the marketing of the experience, i.e. photoshoots, copywriting, graphic design.

• Coordinate with Talent and Culture to ensure that team member training brings the property to life for employees.

• Maintain cooperative relationships and open lines of communication with leaders of operational departments to ensure concept execution of programming and product offerings.

• Planned and coordinated weekly activities, restaurant reservations, transportation, and special requests for guests to elevate their stay.

• Worked alongside vendors and guests to curate unique and customized experiences.

• Developed knowledge and working relationships with local businesses, restaurants, and wineries.

• Managed over 20 farms, wineries, and event venues across wine country for luxury weddings, corporate events, workshops, and retreats.

• Created and implemented marketing strategies across all social media platforms to increase company efficiency and growth.

• Planed and conducted styled shoots alongside hospitality & event industry partners.

• Developed new sales initiatives, strategies, and programs to capture and increase bookings.

• Served as primary point of contact for all owners, planners, talent, staff, and vendors throughout the event planning process.

• Oversaw future and current property development projects.

• Managed all property sales, logistics, billing, and event execution.

• Conceptualized and designed new products for upcoming wholesale catalogs.

• Worked alongside artisans throughout the sample and product making process.

• Conceptualized and established a local bakery delivery service from the ground up.

• Developed a local presence and expanded a growing customer base.

• Administered and executed daily tasks including baking, decorating, and packaging customized orders.

• Managed staff, sales, social media, finances and inventory.

• Developed marketing strategy and advertising campaigns.

• Voted best chocolate chip cookie in Texas by The TODAY Show within 18 months of operating.

• Featured on The TODAY Show 2015 Holiday Cookie Swap.

• Partnered with local charities including the Make-A Wish Foundation and Tim Tebow Foundation.