Owned end-to-end design delivery by delegating work across contract and external partners, scaling output and maintaining velocity on high-priority initiatives

Transformed the design-to-development workflow by introducing AI-driven, code-based prototyping, accelerating iteration speed and reducing handoff friction with engineering

Led design strategy for the Wonderschool Marketplace, contributing to #1 and #2 national rankings on the inaugural National Child Care Finder Scale by The Hunt Institute

Implemented generative AI into product onboarding, improving accessibility for low-tech users and increasing conversion by 20%

Built and scaled the organization’s first research repository, centralizing user insights and enabling more consistent, research-driven decision-making

Conducted A/B testing in production to evaluate and optimize the impact of design changes on revenue, user engagement, and retention metrics.

Designed and championed a cohesive member journey, collaborating across semi-siloed teams, features, and platforms to ensure a seamless user experience.

Developed product strategy, and lead the customer discovery, ideation, prototyping, and user testing for the publishing workflow overhaul, finally realizing the company’s “create once, publish everywhere” promise.

Evangelized product strategy internally and externally.

Owned the comprehensive redesign of the main admin-facing tool, including IA, interaction, and visual design

Helped mature company standards around responsive design and fit and finish

Developed and conducted moderated and unmoderated user tests and user discovery sessions.

Led discovery sessions with CX and Engineering teams, building interdepartmental relationships, while facilitating divergent and convergent thinking.

Developed research plans, conducted interviews and usability testing with agency Administrators and Dispatchers.

Used a variety of UX methodologies, such as tree mapping, wireframing, and high fidelity prototyping, to achieve research objectives.