# Caitlin Atteberry > Design @ Wonderschool Location: Raleigh, North Carolina, United States Profile: https://flows.cv/caitlinatteberry With 14+ years in product design, I blend a scrappy startup mentality with strategic system thinking. I’m a collaborator at heart, a problem-solver by nature, and I believe great design should feel like second nature, effortlessly human and refreshingly simple. ## Work Experience ### Senior Product Designer @ Wonderschool Jan 2023 – Present • Led design execution across five cross-functional teams, aligning priorities, optimizing capacity, and driving research, validation, and delivery within aggressive timelines • Owned end-to-end design delivery by delegating work across contract and external partners, scaling output and maintaining velocity on high-priority initiatives • Transformed the design-to-development workflow by introducing AI-driven, code-based prototyping, accelerating iteration speed and reducing handoff friction with engineering • Led design strategy for the Wonderschool Marketplace, contributing to #1 and #2 national rankings on the inaugural National Child Care Finder Scale by The Hunt Institute • Implemented generative AI into product onboarding, improving accessibility for low-tech users and increasing conversion by 20% • Built and scaled the organization’s first research repository, centralizing user insights and enabling more consistent, research-driven decision-making ### Principal Product Designer, Consumer @ DISQO Jan 2022 – Jan 2023 •Led the launch of a fully redesigned single-page web application and native mobile app in the U.S., with subsequent international expansion into the UK market. •Conducted A/B testing in production to evaluate and optimize the impact of design changes on revenue, user engagement, and retention metrics. •Designed and championed a cohesive member journey, collaborating across semi-siloed teams, features, and platforms to ensure a seamless user experience. ### Product & UX Lead @ K4Connect Jan 2021 – Jan 2022 • Served as a hybrid Product Manager and UX Design Lead for all Staff-facing experiences. • Developed product strategy, and lead the customer discovery, ideation, prototyping, and user testing for the publishing workflow overhaul, finally realizing the company’s “create once, publish everywhere” promise. • Evangelized product strategy internally and externally. ### Senior UI/UX Designer @ K4Connect Jan 2020 – Jan 2021 | Raleigh, North Carolina, United States • Co-developed and documented company’s first design system including UI copy guidelines • Owned the comprehensive redesign of the main admin-facing tool, including IA, interaction, and visual design • Helped mature company standards around responsive design and fit and finish • Developed and conducted moderated and unmoderated user tests and user discovery sessions. ### Product Designer @ TransLoc Jan 2019 – Jan 2020 | Durham, NC • Worked alongside Product Management and Engineering to create an intuitive microtransit reporting and booking product for municipalities and universities. • Led discovery sessions with CX and Engineering teams, building interdepartmental relationships, while facilitating divergent and convergent thinking. • Developed research plans, conducted interviews and usability testing with agency Administrators and Dispatchers. • Used a variety of UX methodologies, such as tree mapping, wireframing, and high fidelity prototyping, to achieve research objectives. ### Senior Visual Designer @ Valassis Digital Jan 2018 – Jan 2019 | Morrisville, NC • Served as visual design lead for enterprise software encompassing 90% of the company’s revenue. • Designed company’s brand identity, website, and various collateral after acquisition. • Trained and mentored new Designers and Design interns. • Collaborated with Product Management and Engineering to react to engineering constraints and user feedback. ### Visual Designer @ Valassis Digital Jan 2018 – Jan 2018 | Raleigh-Durham, North Carolina Area ### Visual Designer @ MaxPoint Jan 2016 – Jan 2017 | Morrisville, NC • Created visual designs and microinteractions for enterprise-level products. • Designed internal and client facing data visualization products and helped shape branding initiatives for the rapidly evolving company. ### Product Designer @ Toshiba Global Commerce Solutions Jan 2012 – Jan 2015 | RTP, NC • Independently developed visual design guide used across all new point-of-sale software in the TGCS portfolio. • Helped develop and implement new company branding across a wide array of physical and digital touchpoints. ### Software Product Designer @ IBM Jan 2011 – Jan 2012 | RTP, NC Served as the design lead for the largest point-of-sale initiative, including a full redesign of the company’s existing pattern library. Independently provided UX and marketing support to IBM’s 200-person Retail Store Solutions division. ### User Experience Design Intern @ IBM Jan 2011 – Jan 2011 | RTP, NC Collaborated with information architects to create GUI and wiki interfaces and improvements to Lotus software. ### Graphic Designer & Multimedia Specialist @ Southern Energy Management Jan 2009 – Jan 2010 | Morrisville, NC Hired as an in-house designer after completion of internship. Created highly visible advertisements and campaigns ranging from the Independent Weekly to large-scale trade show displays. ## Education ### Front-end Web Development General Assembly ### Certificate in Essential Spanish Wake Technical Community College ### BGD in Graphic Design North Carolina State University ## Contact & Social - LinkedIn: https://linkedin.com/in/caitlin-atteberry-b6901729 - Portfolio: https://caitlinatteberry.webflow.io/ --- Source: https://flows.cv/caitlinatteberry JSON Resume: https://flows.cv/caitlinatteberry/resume.json Last updated: 2026-03-31