UX Lead of the Activation program across all lines of business. A net new experience for the bank, this work included many rounds of discovery, user research, design ideation and delivery. Maintained collaborative relationships with cross-functional partners. Presented work to upper leadership and design all team meetings.

Initiated the creation of standards and guidelines for design library implementation within our AOA (Account Opening & Activation) team. This process involved: collaboration with the component library design and dev teams, leading our internal AOA team through cross-product flow and component analysis, bringing alignment and streamlining opportunities to product teams to initiate intake into backlog, and managing execution of figma libraries and documentation of final decisions.

Lead the discovery process to redesign the Consumer Banking Deposits application flow.

UX Lead of the Auto application design team. Simultaneously executed discovery workstreams to modernize our flows and align to the new design standards, while also continuing to execute BAU enhancements to maintain the current experience.

Mentored and managed 2 direct reports.

Concept seasonal campaigns and help create and manage Omni channel execution of those concepts.

Collaborate with cross functional partners to improve processes and innovate.

Mentor and grow direct reports, helping them create goals and develop their skills.

Create a variety of web based projects, including large sale campaigns that have both site and email assets, individual story telling emails, and secondary website pieces.

Collaborate with marketing, for example on story telling template creation for emails, the handbook is now used cross functionally for pre-season story planning and in-season design work.

Create seasonal concepts and visual direction for the big stories of the season. Using those concepts, then collaborate with styling and marketing teams to build wireframes and create all of the looks and stories for the season that will be used in email and site campaigns.

Create and maintain a CC Library for evergreen typography treatments for the design team to use for emails, helping to standardize typography across assets.

Work with people from other teams (like marketing and web production) in order to keep the design refinement process as efficient and seamless as possible, and to give feedback on processes for creative development and reviews.

Created all assets for single campaigns, including the Homepage, Department pages, emails, and small promo assets across the site.

Presented campaigns in front of both cross-functional partners and leadership.

Combined the two toddler single gender department pages into one page, and collaborated with team members to create a clear shopping experience for all customer types.