# Calvin Choi > UX Design Architect | Experienced Product and UX Designer | UX Strategy | Mentor Location: San Ramon, California, United States Profile: https://flows.cv/calvinchoi1 As a Principal/Lead UX Designer with over 14 years of product design experience, I specialize in designing mobile and responsive web applications. I have a strong strategic UX background and a passion for amplifying the voice of end-users to create exceptional user experiences. ## Work Experience ### UX Architect @ Lam Research Jan 2025 – Present ### Principal User Experience Designer @ Roche Jan 2021 – Jan 2024 • Managed design operations for regulated software: Oversaw design operations for remote patient monitoring and regulated medical device software for chronic diseases, such as cardiovascular disease and multiple sclerosis, ensuring high-quality delivery. Created click-thru prototypes and collaborated closely with product stakeholders and development teams to enhance product performance through simplified UI and UX enhancements. • Developed effective UX strategies and solutions: Defined UX strategies for seamless user experiences, created user flows, wireframes, prototypes, and detailed UI specifications. Worked closely with the data science team to integrate AI features, improving user productivity and engagement in digital medical devices. • Established UX standards and conducted user research: Created comprehensive application style guides and UX standards. Conducted extensive user research with researchers to identify pain points and align solutions with user expectations and regulated product requirements. • Gen AI and LLM Integration: Collaborated closely with the Data Science team and a pilot customer to design a seamless integration of generative AI and large language model (LLM) features in a remote patient management product, enhancing the product’s functionality and user experience. • Localization Design and Development Workflow: Created and implemented a comprehensive localization process involving translation vendors, the design team, and the development team to ensure the design accommodated 12 different languages. ### Lead User Experience Designer @ MedZed Jan 2020 – Jan 2021 • Optimized user workflows: Redesigned user workflow, reducing steps from 23 to 5, significantly increasing efficiency and enhancing user satisfaction. • Developed UX strategy: Defined and created a UX strategy for Product and Engineering teams to ensure a seamless user experience in next-generation virtual care and Telehealth software. • Conducted user research: Identified current pain points and user expectations through comprehensive research. ### Principal User Experience Designer @ Oracle Jan 2015 – Jan 2020 | United States • Enhanced product value and next-generation applications: Conducted visualization studies and partnered with Product Management and Engineering to align with business needs and development constraints. • Designed effective service solutions: Translated business needs and user goals into user flows, wireframes, prototypes, and detailed UI specifications. • Established UX standards: Created comprehensive application style guides and set UX standards to ensure consistency and quality. ### Sr. Web UI Designer @ Fortinet Jan 2013 – Jan 2015 • Designed and enhanced user web experiences: Created wireframes, site maps, mood boards, HTML prototypes, and a comprehensive UI style guide; led the redesign of the corporate website for improved responsiveness and modern aesthetics. • Collaborated and problem-solved with R&D: Worked closely with the team to address UI & UX issues, ensuring intuitive and user-friendly interfaces. • Led UI/UX initiatives: Guided the UI team, executed all visual design stages, and spearheaded the design and implementation of user interface test cases to ensure high-quality results.¬ ### UI/UX Designer & Developer @ Loring Ward Jan 2012 – Jan 2013 • Designed and implemented UI/UX for high performance, highly available, and large complex web application. • Created rapid HTML prototypes and wireframe to be used as a blueprint for content and technical development. • Created responsive design for mobile devices by using media query. • Created a style guide for whole web application. • Collaborated with cross-functional teams in management, development, product management and marketing. • Worked with Solution Project Managers and Programmers to integrates the designs with the middle-tier and database layers. • Responsible for conceptual mock-ups, usability tests, user experience studies. • Cross browser compatibility testing. ### Web Designer @ Interactive Data Jan 2010 – Jan 2012 • Designed HTML & CSS web pages in ASP environment. • Worked with web developer to converted web pages from HTML/CSS to ASP. • Created and converted .mov to Flash movie with customized movie controller. • Maintained the company and product websites with 5000 pages+. • Managed suite of product advertising jump pages; ran regular A/B testing. • Created a multi-variation testing for web pages. • Experienced in split testing, understanding of A/B vs multivariate testing. ### Web Graphic Designer @ Corsair Memory Jan 2009 – Jan 2010 | Fremont, ca • Maintained the company’s website. • Participated in redesign the company’s website. • Designed the trade show collaterals. • Designed the brochures, manuals and packaging for the products. ### Senior Web Graphic Designer @ Wilson Sonsini Goodrich and Rosati Jan 2007 – Jan 2009 • Provided effective design solutions to meet & exceed the Firm’s need for print, web & multimedia collateral. • Supported Internet & Intranet programming requests. Created web graphics and web pages layout as well as whole website by HTML & CSS. • Created Flash backdrop and animated invitation. • Designed invitations, brochure and direct mail in both print and web. • Executed high-level creativity on a daily basis in a quick-pace environment. ## Education ### Bachelor of Arts (B.A.) in Graphic Design San José State University ### Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/calvin-choi-163ab92 --- Source: https://flows.cv/calvinchoi1 JSON Resume: https://flows.cv/calvinchoi1/resume.json Last updated: 2026-04-13