I offer a versatile range of creative services tailored to meet the needs of start-ups, corporations, and small businesses looking to make a bold impression. With a strong foundation in brand strategy, design, and storytelling, my work is dedicated to building brands that resonate, engage, and drive growth. Whether you're aiming to create a cohesive brand identity, develop award-winning packaging, or elevate your team's creative capabilities, my expertise covers every aspect of visual communication to ensure your brand’s success.

• Concepted and delivered editorial layouts, data visualizations, and visual narratives for publications exploring workplace culture.

• Art directed and produced video shoots, from storyboarding to final edits, shaping compelling brand stories.

• Commissioned and collaborated with photographers, illustrators, and creatives to enhance editorial and marketing narratives.

• Integrated AI tools to optimize content creation across text, imagery, and video, ensuring efficiency and high-impact storytelling.

• Designed immersive digital experiences and cohesive brand visuals, elevating user engagement and content resonance.

• Crafted sophisticated print and digital assets, delivering polished, production-ready files for both web and print platforms.

• Developed packaging and brand identities, aligning creative execution with strategic growth objectives.

• Spearheaded multi-platform campaigns, balancing concepting and execution under tight timelines.

• Built and led the organization’s first visual branding practice, defining a global creative vision across editorial, video, digital, and social platforms.

• Refined Publitek’s visual brand language for public-facing tech brands, evolving design systems and selecting a corporate typeface that strengthened clarity, consistency, and brand voice.

• Art directed campaigns and narrative frameworks for diverse global markets, aligning visual strategy with brand and business objectives.

• Art directed an award-winning brand video, earning Publitek its first creative award and establishing a new benchmark for storytelling and craft.

• Established collaborative workflows across international teams, using Figma and Miro to improve speed, alignment, and creative quality.

• Mentored designers through clear art direction, thoughtful critique, and career development guidance.

I work with a small but mighty team of copywriters, performance marketers, developers, motion designers, UX researchers, marketers, photographers, filmmakers, and illustrators in creating solutions for brand development, landing pages, digital and OOH advertising campaigns, brand standards, promotional materials, interactive design, and print.

Selected Achievements:

• Co-developed campaigns and creative assets for major medical conferences (AAOS, Orthoforum), integrating illustration and motion design.

• Art directed and co-created promotional videos, guiding the creative vision for conference exhibitions.

• Partnered with internal teams to produce editorial-style landing pages for recruiting initiatives.

• Directed social media campaigns and webinars, ensuring alignment with brand storytelling.

• Mentored design team, fostering growth in editorial design and narrative-driven creativity.

I provided support and guidance to creatives who want to achieve their individual goals.

http://aigasf.org/visa-aiga-sf-mentorship-2020/