Multidisciplinary product designer for B2B SaaS startups. Currently focused on AI workflows and patterns, interaction and interface design, user research, and accessibility.
— Led product design for a high-volume recruiting platform, powering Qualifi to $4.5m in seed funding.
— Spearheaded design and MVP of Chrome Extension, allowing customers to use Qualifi within their ATS, leading to an increase in DAU.
— Conducted weekly user research to identify user needs, resulting in new product features like “one-shot interviews” that improved customer satisfaction.
— Developed “Habitat” Design System to ensure brand consistency and scalability, also resulting in increased development efficiency.
— Designed one of the first AI voice interview tools, becoming one of the most used features in Qualifi due to saving users ~28min per interview.
— Led a comprehensive UI/UX audit of the Consumer App and Point of Sale system, identifying critical user pain points and aligning solutions with business objectives.
— Developed and implemented a scalable Design System based on the Ionic framework using Figma and Storybook JS, significantly reducing design-to-development time and enhancing overall product consistency.
— Contributed to frontend using React/CSS, while prototyping advanced features for the design system using Stencil JS, Storybook JS, and Figma.