# Cameron Worboys

> Head of Product Design at Cash App

Location: San Francisco, California, United States
Profile: https://flows.cv/cameronworboys

> Hands-on design and product leader with a proven track record building high-craft teams, leading large-scale organizational change, and shipping products used by millions everyday.

> Currently leading a 70-person design org at Cash App, responsible for $16B+ in annual revenue across P2P, Bitcoin, Banking, Lending, Design Systems, Afterpay, and Core Experiences.

> Member of Cash’s exec team, reporting to Block’s CDO. Directly responsible for top strategic priorities including Banking, Ai moneybot, and Network Products.

> Conference speaker, startup advisor, and occasional educator. I talk about how great products earn attention, and why taste is a competitive advantage in the age of AI.

> Notable work includes: zero-to-one lead of the Wise rebrand, scaling Wise Assets to £1B AUM, and leading redesigns of Apple.com and the Apple Support App.

## Work Experience
### Head of Product Design @ Cash App
Jan 2025 – Present | New York, United States

### Senior Design Director @ Cash App
Jan 2024 – Jan 2025 | New York, United States

### Design Director @ Wise
Jan 2021 – Jan 2024 | London, England, United Kingdom
I lead a group of 12 product teams building one account for the world’s money. Together, we are 32 designers and over 100 developers building an amazing product for our 13 million customers. We tackle everything from the core experience of the product, new industry USPs like Wise Interest, and our global design system. 

And yes, I was lucky enough to lead the team behind Wise's rebrand.

### Investor, Advisor @ Dragonfly AI
Jan 2020 – Jan 2023 | London, England, United Kingdom
Seed Investor alongside Downing Ventures and Captia. I also work part-time as an advisor and product design consultant.

### Associate Design Director @ Beats
Jan 2019 – Jan 2021 | Los Angeles Metropolitan Area
Leading product design across web, product, services, & retail. Recently launching a new content first DTC commerce platform.

### Associate Product Design Director @ Apple @ Elephant
Jan 2019 – Jan 2021 | Greater Los Angeles Area
Leading an amazingly talented 10 person design team across LA & SF. We work embedded within some of the world’s best companies to design, build and evolve digital products used by millions of people every day.

APPLE — Multiple strategic partnerships since 2017, including the launch of the Apple Support app, the redesign of Apple.com, the Apple Store app, and Apple Pay. 

DISNEY/FX  - Research and design to envision a new user experience for FX’s streaming platform as part of the Disney+ and Hulu product portfolio.

### Design Lead, Product @ Apple @ Elephant
Jan 2017 – Jan 2019 | San Francisco Bay Area

### Coach and Instructor, MAIP (Multicultural Intern Program) @ 4A's
Jan 2020 – Jan 2021 | Greater Los Angeles Area
Connecting and amplifying diverse talent into the design industry. Teaching, mentoring and building education initiatives alongside the talented folks at MAIP.

XD Academy — Creation of a 6-week virtual talent development course helping teach entry-level students the foundations of user experience design.

MENTORING - Ongoing 1-1 mentoring to help students define their career goals, identify roles within the industry suited to their skills and provide ongoing job application support.

### Guest Lecturer @ Loyola Marymount University
Jan 2019 – Jan 2020 | Greater Los Angeles Area
Ongoing lectures within the senior year and MBA students.

### Senior Product Designer @ Huge
Jan 2016 – Jan 2017 | London, United Kingdom
Worked in London, Singapore, and Brooklyn, leading design execution on flagship projects. Role covered the full product lifecycle - identifying user needs, defining strategy, and ultimately designing, testing, and shipping products used by millions of people. Responsibilities included: UX workshops, personas, wireframes, user journeys, sitemaps, UI design, and prototypes. 

- Credit Suisse
- Diageo
- Audi
- Sky TV 
- United Colors of Benetton
- Megabus

### Product Designer @ Huge
Jan 2014 – Jan 2016 | London, United Kingdom

### Freelance Product Designer @ www.cameronworboys.com
Jan 2011 – Jan 2014 | London, England, United Kingdom
Actively involved in the London startup scene as a product designer and advisor - most notably helping launch Floom.com which was recently recognized by Brand Weekly as one of the Top 50 startups in the UK. 

- Red Bull Music Academy
- Floom.com
- Irving consumer products


## Education
### Bachelor of Architecture (BArch)
University of Nottingham


## Contact & Social
- LinkedIn: https://linkedin.com/in/cameronworboys
- Portfolio: https://cameronworboys.com

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Source: https://flows.cv/cameronworboys
JSON Resume: https://flows.cv/cameronworboys/resume.json
Last updated: 2026-04-13