# Camila Franco > Product Executive (SVP/VP) | Built High-Impact Product, Design, Data Orgs | AI-Driven Growth, PLG, Enterprise Readiness | Product Fellow @ Mighty Capital Location: San Francisco, California, United States Profile: https://flows.cv/camila I’m hard-wired to focus on customers and their problems, and I use data to guide the best solution to achieve desired outcomes while building outstanding Product and Design orgs. I am always excited when a problem has been solved and validated. I enjoy and thrive looking at data, industry trends, units of economics, and listening to countless hours of customer feedback and research. Throughout my career I have been lucky to work with amazing people and companies, creating amazing products and participating in experiences I will cherish forever – like throwing the first pitch at a Giants and Dodgers game, and speaking at amazing conferences like MIT Sloan Sports Analytics Conference and eTail. I have implemented Agile and Lean methodologies in multiple organizations over the span of my career. I really enjoy creating Product strategy and execution frameworks, and optimizing them as I am constantly learning new and different ways to run product orgs. As a Leader I see myself as an enabler and a coach, making sure my team has the tools they need to be successful, while helping them unlock their full potential. As a strategist, I look for all the problems that are unsolved, the untapped opportunities, and how those align with the company goals and mission. I have a few working guiding principles: There is always a solution to a problem, and there are many solutions to a problem – then let’s find the best one as fast as we can. Focus on continuous improvement rather than perfection. Building something wrong and taking too long to figure it out is worse than building the right thing iteratively. Don’t be afraid of failure – that is part of validating assumptions and experimenting, multiple failures to find the right combination. Know your strengths and know your weaknesses, and build a team around those. A strong Product organization is the one that compliments each other. Interests: non-profit boards, volunteer, coaching and product education, meeting new people. Connect with me if you are: fellow PM, Product enthusiastic, women in tech/product ## Work Experience ### VP Product, Design and Curriculum Design @ ASSISTments Jan 2024 – Present ASSISTments is a nonprofit K–12 math practice and formative assessment platform with ESSA Tier 1 evidence and proven impact on student learning. Lead Product, Design, and Content P&L; built an AI-first strategy focused on instructional decision-making grounded in pedagogy and validated through classroom research. Shipped AI powered Reports Insights (teacher-facing product feature; in A/B) and established an experimentation-led operating model. In parallel, accelerated internal workflows by embedding AI tools for teams (design review cycles cut from days→hours; teacher research from weeks→days) and reorganized engineering into pods for velocity and ownership clarity. Elevated engagement depth at scale: WAT/MAT improved from ~32–33% (23–25) to 49% in 25–26, with an 81% December peak—evidence that monthly-active teachers now use ASSISTments multiple weeks per month. Reached more classrooms with stronger activation: 1,770 cumulative teachers by Dec 2025 (86% of a 2,060 annual goal) and 97,225 students (+30% YoY; 94% of a 103,000 goal). Results were driven primarily by bottom-of-funnel product changes—delivering early initiative work and targeted optimizations crafted from data and teacher feedback—with Marketing support amplifying adoption. Underpinned by rigorous evidence: ESSA Tier 1 and “positive effects without reservation,” enabling 2x learning acceleration for students with lower prior achievement, 75% more learning, and ~$9K annual savings per school (Columbia Teachers College). ### Board Observer @ Sapience AI Jan 2025 – Present ### Igniters - Product Fellow @ Mighty Capital Jan 2025 – Present Igniters is all about helping the next generation of early-stage companies build awesome products , . - Selected as Product Fellow for Mighty Capital’s Igniters, advising and investing in pre-seed/seed startups at the intersection of prosumer adoption and product management. - Deal flow and selection: Evaluate several dozen startups each quarter via the Igniters process; a select subset advances to structured review, founder deep-dives, and formal diligence, culminating in monthly investments. In addition to the program pipeline, personally hear 30+ founder pitches per month from my network and community before bringing the strongest to Igniters. - Cumulative impact: Broad and sustained evaluation across the early-stage ecosystem, with multiple formal reviews and diligences completed; sponsored Sapience.ai through the investment process. - Investment process leadership: Participate in weekly IC; deliver product-led diligence across team, traction, market, business model, financials, and cap table; author feedback and recommendations at each stage-gate and present in review/second-call forums. - Investment lens: Prioritize individually adoptable, organizationally extensible products with strong user love (activation/retention, community/NPS), founder–market fit with workflow insight, and clear bottoms-up to enterprise expansion potential. - Founder support: Host office hours for pipeline founders, providing hands-on guidance on PMF assessment, PLG funnels, activation/retention, pricing/packaging, cohort analysis, user research/JTBD, product analytics, and readiness for sales-assisted enterprise motion. - Ecosystem engagement: Judge at Founders Village Tech Weekend 2025; active at AI Startup Pitch Night with Qlay/Startup Intros/TheAgentic and AI Innovators Forum (Dec). If you’re building in this space, or know someone who is, let’s connect! ### Product Executive in Residence @ Mighty Capital Jan 2024 – Jan 2025 Mighty Capital is an early-growth Silicon Valley venture capital (VC) firm. We deliver exceptional returns by investing in great products that are also great businesses, like Airbnb, MissionBio and Amplitude. In 5 years, we have achieved 6 Exits and 3 Funds - Selected as Product Fellow for Mighty Capital’s Igniters, advising and investing in pre-seed/seed startups at the intersection of prosumer adoption and product management. - Deal flow and selection: Evaluate several dozen startups each quarter via the Igniters process; a select subset advances to structured review, founder deep-dives, and formal diligence, culminating in monthly investments. In addition to the program pipeline, personally hear 30+ founder pitches per month from my network and community before bringing the strongest to Igniters. - Cumulative impact: Broad and sustained evaluation across the early-stage ecosystem, with multiple formal reviews and diligences completed; sponsored Sapience.ai through the investment process. - Investment process leadership: Participate in weekly IC; deliver product-led diligence across team, traction, market, business model, financials, and cap table; author feedback and recommendations at each stage-gate and present in review/second-call forums. - Investment lens: Prioritize individually adoptable, organizationally extensible products with strong user love (activation/retention, community/NPS), founder–market fit with workflow insight, and clear bottoms-up to enterprise expansion potential. - Founder support: Host office hours for pipeline founders, providing hands-on guidance on PMF assessment, PLG funnels, activation/retention, pricing/packaging, cohort analysis, user research/JTBD, product analytics, and readiness for sales-assisted enterprise motion. - Ecosystem engagement: Judge at Founders Village Tech Weekend 2025; active at AI Startup Pitch Night with Qlay/Startup Intros/TheAgentic and AI Innovators Forum (Dec). ### Board President @ Golden Bridges School Jan 2025 – Present ### Board Member @ Golden Bridges School Jan 2024 – Jan 2025 Golden Bridges School operates as an independent, self-administered institution governed by a Board of Trustees. The Leadership Council, consisting of the Administrative Director, Pedagogical Director, and Chair of the College of Teachers, oversees the school's well-being, upholding both its social justice mission and Anthroposophical ideals. The College of Teachers guides curriculum, pedagogy, and admissions with a focus on Waldorf-inspired, anti-racist education relevant to modern times. The Administration manages finance, development, and communication. The Board supports the Leadership Council, Faculty, and College of Teachers by providing long-term planning, fiduciary oversight, and alignment with the school's mission. ### Member @ Sidebar Jan 2024 – Present ### SVP of Product and Design @ Newsela Jan 2022 – Jan 2024 - Led Product, Design, Research, Data/Analytics & ML, and Curriculum Design for the full Newsela platform (incl. Newsela Lite) and the Formative integration; org peaked at 38 with four Directors/Sr Directors. - Co-led operating model redesign with Engineering to increase velocity and predictability; instituted monthly product reviews, executive dashboards, and an experimentation-at-scale program (A/B and multivariate). - Brought Newsela into the AI era—shifted from “AI adjacency” to AI-first product development by embedding AI into the PDLC; shipped AI-driven summaries, scaffolds, translations, recommendations, and search optimization, contributing to a ~20% YoY engagement lift from AI features. - Launched and scaled Newsela Lite to establish a true PLG motion: moved free usage from 0 to ~15% qualified leads within 12 months and supported ~15% trial-to-paid conversion; generated multiple high-value district opportunities per quarter. - Accountable for engagement/retention across a ~$110M ARR portfolio; delivered +25% YoY engagement, +4% activation, and improved stickiness (WAU/MAU from ~25% to ~30% in ~12 months), stabilizing churn with early reduction signals. - Led Formative product diligence and integration (SSO/unified identity, shared rosters, cross-product navigation, unified analytics, bundled packaging); improved DAU/WAU by several points YoY post-integration. - Modernized the design system and ensured WCAG-level accessibility across web/app; aligned company and product OKRs; partnered with PMM and Sales on GTM; contributed to annual strategy and quarterly ELT/Board reviews. - Sustained strong advocacy (public NPS: 55) and demonstrated impact (Tier II ESSA: ~3 months additional literacy growth for 4th graders). ### SVP of Product @ Postclick Jan 2021 – Jan 2022 ### VP of Product @ Postclick Jan 2020 – Jan 2021 | San Francisco Bay Area At Postclick, we work with the most innovative companies in the world to significantly increase their return on digital advertising investment. Postclick created Instapage 8 years ago and it is the Advertising Conversion Cloud™ for over 15,000 companies. Our solution helps marketing teams automate/increase advertising conversion by enabling the creation, personalization, and optimization of landing page experiences at scale. A Leader in G2Crowd’s Personalization, Conversion Rate Optimization, A/B Testing, and Landing Page Software grids, Instapage is ranked #1 in customer satisfaction ### Mentor @ First Round Fast Track Jan 2020 – Jan 2022 | San Francisco Bay Area ### Sr. Director Product Management @ Good Money Jan 2018 – Jan 2020 | San Francisco Bay Area https://goodmoney.com/ ### Director of Product Management - Seller and Buyer Experiences @ StubHub Jan 2016 – Jan 2018 Responsible for a team of 14 Product Mangers that are shaping StubHub business. Focusing on solving core customers' problems while driving business growth. ### Manager, Product Management - Events, Checkout and Payments @ StubHub Jan 2015 – Jan 2016 ### Sr. Product Manager - SEPHORA Digital @ SEPHORA Jan 2014 – Jan 2015 Lead Product Manager for Sephora Canada initiative which involved localizing Sephora in Canada and bringing in-country distribution, in parallel worked on launching v1.0 of marcjacobsbeauty.com, creating a full fledge Ecommerce platform for the first non-marketing site Kendo Brand. ### Lead Product Manager - Product Solutions & International Markets @ Walmart eCommerce Jan 2012 – Jan 2014 Helping paint the future of eCommerce while touching over one billion consumers through program managing the implementation of global multi-tenant, multi-channel, SaaS, PaaS and SOA based solutions across Walmart eCommerce markets. Markets: UK GM, Brazil and US Product Areas: - Item Recommendation - Order, Inventory and Returns Management - Cart and Checkout - Search ### Sr. Product Manager @ Broadcom Jan 2011 – Jan 2012 Responsible for the definition, development, release, and post-release activities related to Open Source Software(OSS) Declaration and License Acquisition System used by Broadcom’s Engineers. ### Sr. Product Manager - Wholesale Mobile Payments, Global Payments and Intranet @ Wells Fargo Jan 2009 – Jan 2011 ### Lead Product Manager - Sales and Operations @ Riverbed Technology Jan 2007 – Jan 2009 ### Wires Product Manager @ Wells Fargo Jan 2006 – Jan 2007 ### Product Manager @ Locaweb Jan 2005 – Jan 2005 | Sao Paulo - SP - Brazil ### Product Manager @ PCA Engenharia de Software Jan 2004 – Jan 2005 | Sao Paulo - SP - Brazil ### Associate Product Manager - LATAM @ Natura Jan 2004 – Jan 2004 | Cajamar - SP - Brazil ### Associate IT Product Manager/Tech Lead - Credit and Finance @ JPMorgan Chase Jan 2002 – Jan 2004 | Sao Paulo - SP - Brazil ## Education ### MS in Information Technology Management Golden Gate University ### Certificate in Project Management, Requirements Analysis, Software Quality Engineering and Management University of California, Santa Cruz ### BS in Computer Science Pontifícia Universidade Católica de São Paulo ## Contact & Social - LinkedIn: https://linkedin.com/in/camilafranco --- Source: https://flows.cv/camila JSON Resume: https://flows.cv/camila/resume.json Last updated: 2026-04-05