Resourceful and adaptive Producer to the Design team at Marcom Retail responsible for delivering product launches and seasonal creative campaigns that live in Apple Retail.

*Creative Development: Leads end-to-end creative workflows for global retail seasonal campaigns and in-store initiatives across print, motion, interactive, and experiential media.

*Cross-Functional Collaboration: Partners with Producers, Designers, Writers, Brand, PM, Print Production, Content, and Retail teams to align stakeholders, streamline communication across teams to ensure agreement, approvals and timely delivery of assets.

*Project Management & Production Leadership: Provides ongoing project management of the creative development process across large-scale campaigns, windows installations, signage, and specialty design projects with flawless execution of the design identity. Simultaneously manages multiple projects with various timelines and collaborators.

*Creative Alignment: Presents and articulates creative intent to high-level stakeholders, while driving clear goals, agendas, and recaps across teams; proactive communication, and cohesive execution rooted in clarity and adaptability.

Addressed the needs of retail and merchandise creating the infrastructure of processes and roadmaps that are currently in practice and used cross-functionally throughout the company.

• Led a multidisciplinary team of designers, ranging from graphic designers, illustrators, copywriters, video editors, and producers with weekly check-ins and feedback engagement for project alignment, process and development.

• Formulated independently the foundations for an in-house role that was farmed out to an agency team of 5 within half a year, saving the company over US$150k.

Streamlined the cross-functional efforts for the production of art, print graphics, video, and brand experience for over 40 Lucid studios in the US, Middle East, and Europe.

• Established the process for a retail architectural photography program. Produced photo shoots, created briefs, designed guidelines, and managed libraries (DAM) across internal platforms and external consultants.

• Spearheaded the retail renovation and customer journey program with bi-weekly presentations to the CEO. Worked closely with creatives, industrial designers, engineers, and SVP to identify project focus and deliverables.

• Drove brand vision, awareness, and integration as the POC for retail design projects by building a cohesive style and guidelines that are currently in use across multiple platforms.

• Designed project briefs, and collaborated with external creative agencies, contractors, legal, creative, and product teams on required campaign approvals for copy, layouts, and proofs through FIGMA.

• Introduced the localization roadmap, guidelines, and team workflows to support the first expansion of the brand internationally which became a pillar of future marketing efforts and global product launches.

Directed and executed 25+ high-end luxury interior design projects across 14 countries, overseeing concept development, design presentations, sourcing, production, and installation for flagship, wholesale, restaurant, and travel retail environments.

• Designed mood boards, material presentation decks, floor plans, and elevations to illustrate interior

design concepts to be presented to leadership.

• Directed style, coordinated local creative services teams, and organized the installation of all decorative and merchandising elements.

• Oversaw US$250K–$2.5M budgets, negotiated with global vendors and suppliers, and led localized prototyping initiatives that reduced shipping and production costs by 30%+ across Brazil, China, and Russia.

• Expanded the FF&E library, oversaw the production and restoration of products, and organized the

purchase and collection of antique furniture and art.