Dear was a social app built to spark real life encounters on demand. Dear’s oddest characteristic: the deliberate absence of a chat. We replaced it by a more efficient invite-card system because Dear’s aim was to be a social app as un-invasive as possible: more time off the screen, more time for real connections. Dear was released simultaneously on iOS and Android in January 2016.
Web + links to the app: http://www.dearexperiment.com
Similarly to my previous startup experiences, I was brought to wear many different hats on this project:
* Researched, designed & prototyped the UX and UI of Dear (User interviews, Sketch, Photoshop & Invision mockups)
* Assembled a technical team with complementary skills to assemble an MVP
* Helped to organize and support the development team (scrum master)
* Conducted usability testing, optimized the UX
* Animated and built several promotional videos using Adobe After Effects