#1 app in the App Store (acq by Discord)

Reduced app deletion rate by 95% through social strategy and content creation

Worked cross-functionally with internal creative team, third party developers, & L’Oréal to create meaningful & cohesive end-to-end experiences for Makeup.com & Skincare.com. Lead UX audit for L’Oréal Paris’ product pages with a customer-focused approach. Responsible for creating responsive wireframes & hi-fi mockups across desktop, mobile & tablet.

Collaborated with team members to redesign a beauty & wellness agency’s website. Worked with stakeholders to improve information architecture & overall brand messaging through visual design & UX best practices.