The Corporate Marketing Brand Team at Intuit is responsible for accelerating platform growth through strategic initiatives that connect our cornerstone product brands to the Intuit brand. In this role, I established Brand Design as a critical capability for Intuit and played an integral part in creating similar roles in other key business units. I drove company-wide projects to create cohesion across visual brand assets such as our logos, typography, color palette, and app icons; and Intuit-first experiences such as the Brand Portal, strategic brand and marketing frameworks, and internal communications and events.