# Candy Avila Baca > UX/UI Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/candy Candy is a UX/UI designer with a digital marketing background who co-founded Rendezwho, an app that connects people all over the world for friendship. She has experience working both with startups and established companies and is obsessed with making products a joy. ## Work Experience ### Staff Product Designer @ Sam's Club Jan 2023 – Present | San Bruno, California, United States ### Senior Designer @ Sam's Club Jan 2022 – Jan 2023 | San Bruno, California, United States Working on the design team responsible for Sams Supply Chain. Designing systems that impact replenishment, capacity planning and inventory stock in order to provide stakeholders information they can act on real time. Responsibilities include ideation, user research, designing user flows from wireframes to high fidelity designs. This includes partnering with business, product management and engineering in order build these products and iteratively enhancing them via a feedback loop. ### UX Designer @ Sam's Club Jan 2021 – Jan 2022 | San Bruno, California, United States ### Senior Product Designer @ Togathre App Jan 2021 – Jan 2021 | San Francisco Bay Area Collaborated with the design team to define and create necessary features for the MVP of a new social and event startup launching in partnership with UC Berkeley. Designed new and refined existing screens, participated in research, ideation, and execution of new features. ### UX/UI Designer @ Freelance Jan 2016 – Jan 2021 | San Francisco Bay Area • LottoShield: Created redesign, including user research interview, establishing new iconography, and implementing information hierarchy standards • Social Imprints: Established strategy direction and content creation including copywriting for Social Imprints injecting UX design principles as a first step in the digital marketing planning process. • Joy Co Smart Album: Created responsive designs that highlighted a clear CTA by replacing vague objectives and removing unnecessary clicks for a/b testing in social media marketing • Audiology Group: Conducted UX research and designed a web based app for an Audiology group, focusing on user centered design for a specific group of low tech users; creating a simple CRM solution ### COO and Co-founder @ Rendezwho Jan 2015 – Jan 2017 | San Francisco Bay Area Rendezwho is a friendship app that matches you with only one person anywhere in the world. Produced all content for Rendezwho app consisting of over 50 screens, including copy, iconography and image production from concept to launch Led UX/UI design direction in first iteration of the app, created designs in Sketch for subsequent updates Devised a launch and marketing acquisition strategy; achieving a 20,000% increase in users from in 5 months with zero direct marketing spend. Reached 2.5k DAUs and 44% retention over 28 days- only the top 10 apps on the app store achieve this RET metric. Orchestrated a press campaign for launching the app resulting in being featured in Mashable, CBC Radio with Nora Young, NBC News, Brit&Co,Snapchat Discover and several local city and college publications Launched in the App Store using best practices for ASO (App Store Optimization) resulting in Rendezwho being featured on “trending searches” in the App Store Grew global reach to 194 countries in 3 months through social media marketing, community outreach, and SEO Identified KPIs using Mixpanel, Fabric, Parse (on aws) and Google Analytics to effectively monitor and adjust based on goals and performance. Created email marketing campaign leading to an above industry average increase of 22% open rate and 8% click-through rate. Designed templates and collaborated with developer to automate emails according to actionable behavior in the app. Created branding guidelines for all app, website, social, and marketing materials including producing content for FB, Twitter, Instagram, Snapchat, and Medium. ### Digital Marketing Manager @ Kimpton Hotels & Restaurants Jan 2011 – Jan 2014 | San Francisco Bay Area Led data driven strategies to boost performance for 68+ Kimpton restaurants using Google Analytics to identify areas of need; boosting landing page conversions, reducing bounce rates, and driving web traffic Directed new site builds creating protocol to incorporate SEO, Revinate, Yelp and Google analytics performance trends into design development and promotion campaigns. Collaborated with development and restaurant teams to build a mobile presence for restaurants, leading to responsive website standards for all restaurants. Took Restaurants from concept creation to full rebranding using creative briefs to bring together chefs, restaurant managers, and creative and digital marketing teams and vendors.. Delivered a comprehensive product that increased exposure and conversions, while maintaining brand loyalty Art directed restaurant photo shoots, creating shot lists, styling food, models, and venue along side photographers Sought and launched new partnerships in technology that were adopted company-wide to streamline updating restaurant menus digitally, leading to improved discovery. Devised standards with development team to measure in beta creating benchmarks for launching nation-wide. Created social media guidelines and best practices collaborating with external vendors, to improve SEO as well as introducing paid advertising opportunities on FB, Google, and Yelp. ## Education ### Bachelor of Arts (BA) UC Santa Barbara ## Contact & Social - LinkedIn: https://linkedin.com/in/candyavilabaca - Portfolio: http://candyavilabaca.com --- Source: https://flows.cv/candy JSON Resume: https://flows.cv/candy/resume.json Last updated: 2026-03-30