Enterprise Engineering

Enterprise Engineering team

• Mentor and lead a team of content designers, focusing on UX, design thinking, and robust content strategy

• Deliver high-visibility projects across multiple product verticals and team groups

• Attract, develop, and support talented team members

• Collaborate with leads from Product Management, Product Design, Data Science, Engineering, and Program Management teams to promote content design organization-wide

• Develop efficient processes, templates, and resources to optimize cross-functional workflows and ensure top-quality content creation in fast-paced settings

• Drive project completion through clear roadmapping and goal setting

• Foster positive team culture, offer actionable feedback to enhance content quality, and establish practical solutions for large-scale challenges

• Contribute to team growth by referring, recruiting, and onboarding new members

• Lead DEI initiatives, in particular and accessibility fixathon with Org wide impact

Enterprise Engineering team

• Craft, edit, and test clear and compelling in-product language to aid users and teams in achieving their goals across Meta's internal tools for employees

• Develop product flows, interface language, educational materials, product names, navigational nomenclature, terminologies, taxonomies, and other content pieces

• Apply systems thinking to products by defining extensible design system guidance, auditing existing experiences, and creating information architecture

• Collaborate closely with multidisciplinary teams including engineering, design, research, marketing, and data science from product conception to launch

• Work alongside the internationalization team to guarantee top-quality product experiences in every language

• Exercise sound judgment to influence product narratives, team direction, and strategy, and autonomously identify and tackle projects spanning multiple teams

• Define best practices, lead creative exercises, and contribute to the vision and strategy for product content and Content Design as a whole

• Take ownership of product copy and content strategy for features, showcasing the impact of CD work through data-driven advocacy

• Served as an accessible craft mentor to fellow content designers and foster a positive, collaborative, and healthy team culture

• Advocate for content and design, securing resources when necessary, and advancing projects despite obstacles

• Skilled in creating and implementing style guides and related artifacts to guide others in successful writing

Uber Eats

• Led consumer facing writing for Uber Eats app and website, collaborating within a team

of 12 UX designers, a team of researchers, and an illustrator across San Francisco, New York, and India

• Responsible for implementing writing in a change-driven environment, covering everything from core features, new user education, A/B copy tests and more, impacting millions of global users per day

• Developed and established guidelines and process improvements with localization and legal for effective communication, streamlined and efficient legal reviews, and contextualized product translations

• Worked with engineering and data science to discover the most effective areas for content tests with the greatest potential business impact

• Created cross-organizational style guides for topics including how to publish promotions (for operations teams) and how to create emojis that scale globally in code (for engineers and writers)

• Appointed as CFO (Chief Fun Officer)

My work included jamming with designers, talking goals with PMs, aligning with legal, creating context for localization in 43 languages, handoff and QA with engineers, running A/B copy tests with data science, and interviewing users in research sessions. Also, we ate lots of delicious food.

Search homepage, small business ads

• Develop and lead all aspects of UX writing including style guides, copy testing, localization, and accessibility strategies for small business product

• Write and strategize clear, concise UI text for backend tools for businesses, including an app

• Write and strategize content for consumer facing profiles that appear at the very top of Google searches

• Collaborate with operations teams on onboarding and product education strategy, messaging, and emails

• Develop frameworks and style guides for growth into new verticals and international expansion

• The sole UX writer and content strategist for a a team of product managers, UX designers, UX researchers, engineers and marketing

• Co-organizer of internal series on UX writing. Co-writer for UX chapter of Human Centered AI Guidebook.