# Carissa Wodehouse > UX + Product Location: San Francisco Bay Area, United States Profile: https://flows.cv/carissawodehouse Motivated by smart people, interesting challenges, and snacks. Portfolio at www.carissawodehouse.com. Always up to help people looking to get into this field, feel free to message me! ## Work Experience ### Senior Product Content Designer @ Meta Jan 2024 – Present Enterprise Engineering ### Content Design Manager @ Meta Jan 2022 – Jan 2024 Enterprise Engineering team - Mentor and lead a team of content designers, focusing on UX, design thinking, and robust content strategy - Deliver high-visibility projects across multiple product verticals and team groups - Attract, develop, and support talented team members - Collaborate with leads from Product Management, Product Design, Data Science, Engineering, and Program Management teams to promote content design organization-wide - Develop efficient processes, templates, and resources to optimize cross-functional workflows and ensure top-quality content creation in fast-paced settings - Drive project completion through clear roadmapping and goal setting - Foster positive team culture, offer actionable feedback to enhance content quality, and establish practical solutions for large-scale challenges - Contribute to team growth by referring, recruiting, and onboarding new members - Lead DEI initiatives, in particular and accessibility fixathon with Org wide impact ### Senior Product Content Designer @ Facebook Jan 2020 – Jan 2022 Enterprise Engineering team - Craft, edit, and test clear and compelling in-product language to aid users and teams in achieving their goals across Meta's internal tools for employees - Develop product flows, interface language, educational materials, product names, navigational nomenclature, terminologies, taxonomies, and other content pieces - Apply systems thinking to products by defining extensible design system guidance, auditing existing experiences, and creating information architecture - Collaborate closely with multidisciplinary teams including engineering, design, research, marketing, and data science from product conception to launch - Work alongside the internationalization team to guarantee top-quality product experiences in every language - Exercise sound judgment to influence product narratives, team direction, and strategy, and autonomously identify and tackle projects spanning multiple teams - Define best practices, lead creative exercises, and contribute to the vision and strategy for product content and Content Design as a whole - Take ownership of product copy and content strategy for features, showcasing the impact of CD work through data-driven advocacy - Served as an accessible craft mentor to fellow content designers and foster a positive, collaborative, and healthy team culture - Advocate for content and design, securing resources when necessary, and advancing projects despite obstacles - Skilled in creating and implementing style guides and related artifacts to guide others in successful writing ### Senior UX Writer @ Uber Jan 2019 – Jan 2020 Uber Eats • Led consumer facing writing for Uber Eats app and website, collaborating within a team of 12 UX designers, a team of researchers, and an illustrator across San Francisco, New York, and India • Responsible for implementing writing in a change-driven environment, covering everything from core features, new user education, A/B copy tests and more, impacting millions of global users per day • Developed and established guidelines and process improvements with localization and legal for effective communication, streamlined and efficient legal reviews, and contextualized product translations • Worked with engineering and data science to discover the most effective areas for content tests with the greatest potential business impact • Created cross-organizational style guides for topics including how to publish promotions (for operations teams) and how to create emojis that scale globally in code (for engineers and writers) • Appointed as CFO (Chief Fun Officer) My work included jamming with designers, talking goals with PMs, aligning with legal, creating context for localization in 43 languages, handoff and QA with engineers, running A/B copy tests with data science, and interviewing users in research sessions. Also, we ate lots of delicious food. ### UX Writer and Content Strategist @ Google Jan 2018 – Jan 2019 | Mountain View Search homepage, small business ads • Develop and lead all aspects of UX writing including style guides, copy testing, localization, and accessibility strategies for small business product • Write and strategize clear, concise UI text for backend tools for businesses, including an app • Write and strategize content for consumer facing profiles that appear at the very top of Google searches • Collaborate with operations teams on onboarding and product education strategy, messaging, and emails • Develop frameworks and style guides for growth into new verticals and international expansion • The sole UX writer and content strategist for a a team of product managers, UX designers, UX researchers, engineers and marketing • Co-organizer of internal series on UX writing. Co-writer for UX chapter of Human Centered AI Guidebook. ### Content Strategist and UX Writer @ Udemy Jan 2017 – Jan 2018 Support center • Produced UI concept and copy for a video training and uploading tool integrating video, copy, and educational materials • Conducted content audit of the knowledge base and support base covering more than 1000 articles, PDFs, videos • Created the style guide for UX writing at Udemy, and the style guide and content templates for the knowledge base • Oversaw strategy and governance planning for content migration between knowledge base, support center, and community to new platforms in eight languages ### Knowledge Management Communications Officer @ International Maize and Wheat Improvement Center (CIMMYT) Jan 2014 – Jan 2016 | Mexico City Area, Mexico Knowledge management team, diplomatic posting in Mexico • Interpreted requests and built creative solutions that addressed internal customer needs for a world class wheat and maize research center • Created and implemented a site architecture for a SharePoint intranet of 1,200 employees in 14 worldwide offices • Developed and maintained an intranet strategy and guidelines including best practices for utilizing the tool, creating permissions, creating sites with the greatest business value while following UX best practices • Developed and led trainings internationally for staff to use SharePoint and Wordpress • Project management for a $1M archival corporate project involving defining deliverables and content deadlines between archivists team and a third party content creation team • Worked to develop editorial plan, reduce redundancies, and translate technical jargon into friendly language ### Content Strategist, UX Writer, Copywriter @ Contract / Freelance Jan 2012 – Jan 2013 • Led client workshops to create user personas and style guides • Established voice and tone guides for writers to be in compliance with branding and legal needs from donors or government regulations • Close collaboration with teams including PR, legal, web, marketing and other stakeholders to ensure clarity and progress toward established goals • Created content plans tailored to individual team capabilities including content workflows and editorial calendars • Established content governance plans and responsibilities to ensure content is updated or removed in a timely, organized manner • Trained content creators on best practices for web accessibility standards ### Sustainable Business Editor @ Social Media Today Jan 2011 – Jan 2012 >Administración de una comunidad online de negocios sustentables >Gestión de línea editorial, de equipos de trabajo, contratación y manejo de presupuestos >Entrevistas personales con fines editoriales con altos ejecutivos >Gestión de medios sociales y boletines informativos semanales >Edición y producción de e-books y libros impresos, incluyendo el desarrollo de conceptos, elaboración de presupuestos, contratación de escritores y diseñador gráfico ### Editorial Manager @ Celilo Group Media Jan 2007 – Jan 2010 | Portland, Oregon >Gestor de contenidos de seis guías, con 150,000 ejemplares en circulación >Actualización y adaptación de contenidos que cumplan las regulaciones ambientales vigentes >Director editorial y líder de proyecto para cuatro sitios web, incluyendo la dirección del equipo de desarrollo web >Uso de herramientas de analítica web (Google Analytics) para la generación de reportes para la mesa directiva y entidades gubernamentales >Entrenamiento a directores de venta en el uso y buen desempeño en medios sociales ### Community Marketing Consultant @ Yelp.com Jan 2006 – Jan 2006 ## Education ### Bachelor of Arts (B.A.) in English Literature Lewis & Clark College ### Coding bootcamp in Full stack UC Berkeley Extension Jan 2017 – Jan 2018 ### Product Manager Course General Assembly Jan 2017 – Jan 2017 ### Python Intensive Coding Course Hackbright Academy Jan 2017 – Jan 2017 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/carissawodehouse - Website: http://www.carissawodehouse.com --- Source: https://flows.cv/carissawodehouse JSON Resume: https://flows.cv/carissawodehouse/resume.json Last updated: 2026-04-07