# Carl Bettag > Experienced product development expert Location: San Francisco, California, United States Profile: https://flows.cv/carlbettag Graduated from Stanford in 1990, Product Design / Mechanical Engineering. In SF since 1991. Product design consulting for 30+ years, bringing many products to market. Consumer electronics, medical devices, industrial and biotech. Focus on two roles: 1. Develop new hardware products: help client understand what’s involved, assemble the right team, and manage through product launch. 2. Join bigger teams as a Senior TPM and manage a group or project until it’s finished. I love: smart fun people, hard workers and decision makers, willingness to learn and deal with unpleasant realities, straight talk, interesting problems, sense of humor. I hate: company politics, committee decision making, overly aggressive / optimistic planning (hope is not a plan), continuously changing requirements, mean spiritedness. I’ve done a lot over the past 30 years and can provide strong references. All of my business comes from word of mouth. Hit me up if you want to chat. ## Work Experience ### Vice President of Hardware @ VaxCare Jan 2026 – Present | San Francisco, CA Responsible for all hardware development and manufacturing. ### Owner @ Carl Bettag Design & Development Jan 2001 – Present | San Francisco Bay Area 30+ years of experience in product development. Specialize in engineering project management and 'start to finish' projects. Specialties include mechanical engineering, NPI ramp, and management of associated fields such as industrial design, electrical engineering, regulatory and certification. Corporate clients include: Apple, FedEx, Kensington, Novartis, BBC, ChargePoint, Smiths Medical, Procept Biorobotics, GameReady, Purist, LI-COR, 3D Robotics, Pearson Assessments, Complete Genomics, Pie Digital Design firm clients include: Alloy PD, PCH, Lunar, One and Co, New Deal Design, FrogDesign, MOTO Development Group, Universal Mind, cxpartners ### Vice President Strategy @ Alloy Product Development Jan 2018 – Jan 2021 | San Francisco Worked with founding partners and senior management to critically evaluate how to improve the business. Created simple, workable strategies to tangibly increase the value of work to clients and staff. Also responsible for key client relationships, supporting business development, managing the project management team, and firm management activities. Personally managed $5M+ of work per year. ### Senior Project Manager @ Lime Lab / PCH International Jan 2014 – Jan 2015 Manage diverse engineering teams from project inception through manufacturing ramp up. Work with clients to get programs done on time & on budget. Introduce and maintain management systems to keep teams and projects running smoothly. Manage team of 5-7 Technical Project Managers. Responsible for personally managing $3-4M development / year. Accelerated development schedules of 10-14 months to volume shipment. Completed 5 product market releases during this period. ### Senior UX designer / architect @ Project - Pearson Assessments / Sketch Collaborative Jan 2012 – Jan 2013 | San Francisco Senior contributor on Pearson Assessments Q-interactive project. Worked with Pearson Research Director teams to change paper based tests into digital UX models. ### Product Development Manager @ Pearson Clinical Assessments Jan 2011 – Jan 2012 | San Francisco Managed design and implementation of Q-interactive, moving traditional paper based psychological assessment to a digital cloud and tablet based platform.Project concluded with launch initial launch of Q-interactive August 1, 2012 ### Product Development Consultant @ Pie Digital Inc. Jan 2005 – Jan 2010 Brought product concept to PVT stage manufactured products. Managed: - design research, UX / UI, industrial design - ME, prototyping, manufacturing ramp - packaging design / implementation ### Lecturer @ Stanford University Jan 2009 – Jan 2009 Taught ME 115A: Introduction to Human Values in Design Introduces the central philosophy of the product design program, emphasizing the relation between technical and human values, the innovation process, and design methodology. Lab exercises include development of simple product concepts visualized in rapidly executed three-dimensional mockups. ### Principal @ Bridge Design, Inc. Jan 1992 – Jan 2001 One of two principals in a 20 person product design consulting firm. Acquired by Ximedica (www.ximedica.com) in 2015. Clients included Motorola, Kodak, Palm, Coherent, Logitech, Smiths Medical, and many startups. Firm Management – Met and presented to clients, wrote proposals, negotiated contracts. Acted as primary contact clients. Directed company and overall vision and strategy. Responsible for staff performance and hiring. Project Management – Supervised teams up to 10 for projects from $50,000 to $500,000+. Responsibilities included budget and schedule management, client and vendor liaison and design integrity oversight. Activities included design research, UX design, industrial design management and mechanical engineering. Product development – Specialized in design and prototyping of sophisticated high volume consumer products and low volume medical and biotech devices. Responsible for development from concept stage to tooling release and production ramp up. ### Mechanical Engineer @ Hoefer, Inc. Jan 1991 – Jan 1992 Mechanical Engineer in R&D development group ## Education ### BSE in Product Design & Engineering Stanford University ## Contact & Social - LinkedIn: https://linkedin.com/in/carlbettag --- Source: https://flows.cv/carlbettag JSON Resume: https://flows.cv/carlbettag/resume.json Last updated: 2026-04-08